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Improvado is an AI-powered marketing data platform serving mid-market and enterprise teams. The company automates complex marketing data workflows, unifies data at scale, and surfaces insights through BI and AI. Customers include Genentech, T-Mobile, Activision, and H&R Block. Improvado is a Series A startup backed by $34M in funding.
You will own the performance of the Improvado website end-to-end: search visibility (SEO and GEO), technical health, page speed, and conversion optimization. This is an analytics-driven, hands-on role requiring comfort with Google Search Console, GA4, browser dev tools, and keyword research. The website is the primary product-facing marketing surface, so you will also shape how the product is presented and positioned.
Key responsibilities:
**Technical SEO and GEO:** Own technical site health including crawlability, indexation, Core Web Vitals, page speed, structured data, schema markup, rendering, redirects, internal linking, and site architecture. Optimize for AI search engines (ChatGPT, Perplexity, Google AI Overviews) by ensuring Improvado is understandable, citable, and recommended. Monitor visibility in both classic and AI search, and prioritize fixes based on findings.
**Website Optimization and Conversion:** Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages). Plan and execute experiments (A/B tests, template changes, messaging tests) and measure impact on conversions and pipeline. Collaborate with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
**Analytics and Measurement:** Build and maintain dashboards connecting organic and on-site behavior to leads, pipeline, and revenue. Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools. Analyze data to identify growth opportunities and report findings in decision-ready formats.
**Product and Messaging Input:** Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy. Work with stakeholders to ensure website content reflects ICP needs and product value propositions.
**Requirements:**
- 3+ years in SEO and/or website optimization with measurable results in organic growth or conversion
- Strong technical SEO skills and understanding of how websites are built, served, and rendered
- Ability and willingness to work in Eastern Time (EST) with hours aligned to US East Coast
- Hands-on experience with GEO or AI search optimization, or demonstrable track record in this area
- Strong analytics experience: GA4, Google Search Console, and BI/dashboard tools (Looker Studio, Superset, or similar)
- Ability to build own reports and draw data-driven conclusions
- Proficiency with SEO tools (Ahrefs, Semrush, Screaming Frog, or equivalents)
- Ability to work effectively with developers, designers, and marketers in distributed teams
**Nice to have:**
- B2B SaaS or marketing technology background
- Experience with Webflow or similar CMS, plus basic HTML/CSS and JavaScript
- SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows
- Experience with CRO and experimentation platforms
- Exposure to product marketing, positioning, or messaging
**Attributes:**
- Analytical, curious, and driven by measurable outcomes
- Self-directed and comfortable owning a channel without heavy supervision
- Clear communicator across time zones
