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Improvado is an AI-powered marketing data platform serving mid-market and enterprise teams. The company automates complex marketing data workflows, unifies data at scale, and surfaces insights through BI and AI. Customers include Genentech, T-Mobile, Activision, and H&R Block. Improvado is a Series A startup backed by $34M in funding.
You will own the performance of the Improvado website end-to-end: search visibility (SEO and GEO), technical health, page speed, and conversion optimization. This is an analytics-driven, hands-on role combining technical SEO, website optimization, and analytics measurement. You will report on how organic traffic and on-site behavior connect to leads, pipeline, and revenue.
Key responsibilities:
**Technical SEO & GEO:** Own crawlability, indexation, Core Web Vitals, page speed, structured data, schema markup, rendering, redirects, internal linking, and site architecture. Optimize for AI search engines (ChatGPT, Perplexity, Google AI Overviews) by ensuring Improvado is understandable, citable, and recommended. Monitor visibility in both classic and AI search, and prioritize fixes based on findings.
**Website Optimization & Conversion:** Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages). Plan and execute A/B tests, template changes, and messaging experiments. Measure impact on conversions and pipeline. Work with engineering, design, and contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
**Analytics & Measurement:** Build and maintain dashboards connecting organic and on-site behavior to leads, pipeline, and revenue. Own tracking quality: events, attribution, and data accuracy across GA4 and Search Console. Analyze data to identify growth opportunities and report findings in decision-ready form.
**Product & Messaging:** Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy. Work with stakeholders to ensure website content reflects ICP needs and product value propositions.
**Requirements:**
- 3+ years in SEO and/or website optimization with measurable results in organic growth or conversion
- Strong technical SEO skills and understanding of how websites are built, served, and rendered
- Ability and willingness to work in Eastern Time (EST) with hours aligned to US East Coast
- Hands-on experience with GEO or AI search optimization, or demonstrable track record working on it
- Strong analytics experience: GA4, Google Search Console, and BI/dashboard tools (Looker Studio, Superset, or similar)
- Ability to build your own reports and draw conclusions from data
- Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents)
- Ability to work effectively with developers, designers, and marketers in a distributed team
**Nice to have:**
- B2B SaaS or marketing technology background
- Experience with Webflow or similar CMS, plus basic HTML/CSS and JavaScript
- SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows
- Experience with CRO and experimentation platforms
- Exposure to product marketing, positioning, or messaging
**Traits:** Analytical, curious, and driven by measurable outcomes. Self-directed and comfortable owning a channel without heavy supervision. Clear communicator across time zones.
