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Improvado is an AI-powered marketing data platform serving mid-market and enterprise teams. The company helps organizations automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Customers include Genentech, T-Mobile, Activision, and H&R Block. Improvado is a Series A startup backed by $34M in funding.
You will own the end-to-end performance of the Improvado website: search visibility (SEO and GEO), technical health, page speed, and conversion optimization. This is an analytics-driven, hands-on role requiring comfort with Google Search Console, GA4, browser dev tools, and keyword research. The website is Improvado's primary product-facing marketing surface, so you will also shape how the product is presented and positioned.
Key responsibilities:
**Technical SEO & GEO:** Own technical site health including crawlability, indexation, Core Web Vitals, page speed, structured data, schema markup, rendering, redirects, internal linking, and site architecture. Optimize for AI search engines (ChatGPT, Perplexity, Google AI Overviews) by ensuring Improvado is understandable, citable, and recommended. Monitor visibility in both classic and AI search, and translate findings into prioritized fixes.
**Website Optimization & Conversion:** Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages). Plan and execute experiments (A/B tests, template changes, messaging tests) and measure impact on conversions and pipeline. Collaborate with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
**Analytics & Measurement:** Build and maintain dashboards connecting organic and on-site behavior to leads, pipeline, and revenue. Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools. Analyze data to identify growth opportunities and report findings in decision-ready formats.
**Product & Messaging:** Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy. Work with stakeholders to ensure website content reflects ideal customer profile needs and product value propositions.
**Requirements:**
- 3+ years in SEO and/or website optimization with measurable results in organic growth or conversion
- Strong technical SEO skills and solid understanding of how websites are built, served, and rendered
- Hands-on experience with GEO or AI search optimization, or clear, demonstrable track record in these areas
- Strong analytics experience: GA4, Google Search Console, and BI/dashboard tools (Looker Studio, Superset, or similar)
- Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents)
- Ability to work effectively with developers, designers, and marketers in a distributed team
- Ability and willingness to work in Eastern Time (EST) with hours aligned to US East Coast
**Nice to have:**
- B2B SaaS or marketing technology background
- Experience with Webflow or similar CMS, plus basic HTML/CSS and JavaScript
- SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows
- Experience with CRO and experimentation platforms
- Exposure to product marketing, positioning, or messaging
