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Improvado is an AI-powered marketing data platform for mid-market and enterprise teams. The company helps organizations automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Customers include Genentech, T-Mobile, Activision, and H&R Block. Improvado is a Series A startup backed by $34M in funding.
You will own the performance of the Improvado website end-to-end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role requiring comfort with Google Search Console, GA4, browser dev tools, and keyword reporting. Because the website is the main product-facing marketing surface, you will also shape how the product is presented on it, covering part of what product marketing would otherwise do.
Key responsibilities:
**Technical SEO and GEO:** Own the technical health of the site including crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture. Optimize the site for AI search (generative engine optimization) to make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines. Monitor visibility in both classic and AI search, and turn findings into prioritized fixes.
**Website Optimization and Conversion:** Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages). Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline. Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
**Analytics and Measurement:** Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue. Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools. Analyze data to find growth opportunities and report findings in clear, decision-ready form.
**Product and Messaging Input:** Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy. Work with stakeholders so website content reflects ICP needs and the product's value propositions.
**Requirements:**
- 3+ years in SEO and/or website optimization with measurable results in organic growth or conversion
- Strong technical SEO skills and good understanding of how websites are built, served, and rendered
- Ability and willingness to work in Eastern Time (EST) with working hours aligned to US East Coast
- Hands-on experience with GEO or AI search optimization, or clear, demonstrable track record of working on it
- Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar); ability to build your own reports and draw conclusions from data
- Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents)
- Ability to work effectively with developers, designers, and marketers in a distributed team
**Nice to have:**
- B2B SaaS or marketing technology background
- Experience with Webflow or similar CMS, plus basic HTML/CSS and JavaScript
- SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows
- Experience with CRO and experimentation platforms
- Exposure to product marketing, positioning, or messaging
**Desired traits:** Analytical, curious, and driven by measurable outcomes. Self-directed and comfortable owning a channel without heavy supervision. Clear communicator across time zones.
