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Lokal Matrimony is a hyperlocal matrimony platform helping users discover compatible life partners through a compatibility-first approach. We are seeking a Senior Video Content Creator & Content Strategist to lead creative ideation, scriptwriting, and video content development that brings the Lokal Matrimony experience to life through engaging UGC videos, relatable storytelling, product explainers, and high-performing video ads.
You will develop content strategies and write high-converting scripts for UGC videos, product explainers, informative reels, and promotional video ads targeting both male and female audiences. You'll create multiple hooks, concepts, scripts, and creative variations for Meta and Google/YouTube Ads, lead on-camera content creation, and deliver engaging, persuasive presentations that communicate Lokal Matrimony's value proposition and compatibility-first partner search experience.
Key responsibilities include researching audience preferences, consumer behavior, regional trends, and competitor campaigns to identify content opportunities. You'll collaborate with videographers and marketing teams on video shoots, production, editing, and creative execution. You'll analyze creative performance using metrics such as CTR, CPC, CPA, conversions, and app installs to identify improvement opportunities, and work closely with the Performance Marketing team to develop and test creatives for different audience segments and campaign objectives.
You'll optimize scripts, hooks, messaging, and video formats based on campaign results and audience insights, and stay updated on UGC trends, Instagram Reels, YouTube Shorts, and emerging digital advertising formats to drive creative innovation and campaign performance.
Lokal is a house of focused apps serving Tier-2/3+ India across edutainment, matrimony, agri-consulting, local jobs, social community, emotional well-being, astrology, and advisory services. The company was founded in 2018 with a mission to connect underserved regions to knowledge, opportunities, tools, and experts. Backed by Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.
REQUIREMENTS:
- Bachelor's degree in Marketing, Communications, Media, Journalism, Business, or related field (preferred but not mandatory)
- 2–4 years of experience in video content creation, creative strategy, scriptwriting, performance marketing creatives, or related role
- Strong Hindi and English communication and scriptwriting skills; Kannada or other regional languages are an advantage
- Proven experience developing video creatives for Meta and Google/YouTube Ads
- Strong storytelling, content strategy, audience research, and creative ideation skills
- Excellent on-camera communication and presentation skills
- Understanding of UGC videos, product explainers, promotional reels, and performance-driven advertising content
- Ability to analyze creative performance metrics and use insights to improve content effectiveness
- Familiarity with video editing tools such as CapCut, Adobe Premiere Pro, or similar tools (preferred)
- Strong creative judgment, collaboration, communication, and problem-solving skills
- Experience working with consumer apps, D2C brands, digital marketing, or performance marketing teams (advantageous)
- Comfortable leading on-camera content creation and developing creator-led video concepts
- Able to independently develop creative strategies, scripts, and multiple ad variations
- Understands how to balance engaging storytelling with performance marketing objectives
- Uses data and audience insights to refine creative concepts and improve campaign outcomes
