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Adyen is a global fintech platform providing payments, data, and financial products to enterprise customers like Meta, Uber, H&M, and Microsoft. This role is part of the Commercial Strategy & Go-to-Market team and focuses on driving long-term strategy and performance for Adyen's Digital Content, Media & Communications vertical—one of the company's fastest-growing segments serving streaming, software & AI, gaming, social media/ads, news & publishing, and telecommunications businesses.
As Senior Vertical Manager, you will partner with the Head of the vertical to ensure portfolio health and growth by identifying where, with whom, and how to win. You'll be responsible for defining and executing the global commercial strategy for the vertical, ensuring market nuances are reflected in sales execution strategies.
Key responsibilities include: serving as the subject matter expert for the vertical and speaking strategically with top-tier customers; analyzing vertical-specific customer behavior to identify product and service innovation opportunities; acting as the voice of the customer to Product teams, providing trends, pain points, and pricing/packaging recommendations; developing customer segmentation to pursue revenue growth and market expansion; and monitoring industry trends, emerging technologies, and regulatory changes to inform Adyen's broader strategy.
You'll need 7+ years of experience in Digital Content or related industries, with a strong background in GTM strategy and execution. The ideal candidate combines strategic thinking with analytical depth, proven commercial success, and the ability to package customer feedback into data-driven business cases. You should be a strong communicator comfortable presenting to senior stakeholders and representing the company at industry events. Travel up to 25% of the time, including internationally, is required.
