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Salary: USD 142,375 - 230,000 / annual
Defense Unicorns is seeking a Senior Technical Product Marketing Manager to lead product marketing strategy for UDS Fleet, a secure software delivery solution for defense and federal customers. You will report to the Head of Product Marketing and partner closely with Product, Engineering, Growth, and Executive leadership to strengthen UDS Fleet's market position and drive adoption across defense edge environments.
This is an execution-heavy role with significant ownership across the product lifecycle. You will define positioning and messaging for products entering new or undefined markets, develop technical content and demonstrations, enable Growth teams, support feature launches, and shape how UDS Fleet is packaged, adopted, and communicated. You will serve as a trusted product expert and evangelist, ensuring product narratives reflect real mission needs and clearly communicate the value of deploying, managing, and operating software across distributed and edge environments.
Key responsibilities include: developing and executing end-to-end go-to-market strategies for new products and features; defining target audiences, positioning, messaging, and product narratives; supporting product naming, launch planning, adoption, and post-launch optimization; establishing deep technical expertise across the Defense Unicorns product portfolio; translating complex technical concepts into clear customer value; creating solution briefs, white papers, technical blogs, and web content; developing presentations, launch materials, videos, demos, and use-case narratives; partnering with Product and Engineering on repeatable technical demonstrations; conducting market research and competitive analysis; translating market intelligence into positioning and go-to-market recommendations; using qualitative and quantitative insights to improve marketing execution; serving as a product evangelist; and communicating the value of Defense Unicorns capabilities within the defense industry.
Defense Unicorns delivers mission value by streamlining software delivery for defense and federal customers. The company creates and delivers secure solutions for continuous software integration and delivery, consolidating best practices for security pipelines, testing, and deployment automation. The platform is built on Kubernetes, cloud environments (AWS/GCP/Azure), infrastructure-as-code, continuous delivery automation, GitOps, containers, and CNCF projects. Customers include mission-focused leaders across defense and civil agencies within the U.S. government.
Approximate travel expectation: 35–45% to engage with customers, communities, partners, and industry stakeholders.
QUALIFICATIONS:
- 7+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or related function
- Significant experience owning technical go-to-market programs
- Demonstrated experience launching a new technical product, platform, capability, or major feature
- Experience introducing products without an established category, customer base, or messaging foundation
- Strong working knowledge of artificial intelligence and machine learning concepts
- Strong working knowledge of edge computing, distributed systems, or software deployment and management across remote or resource-constrained environments
- Understanding of the challenges associated with operating software in disconnected, intermittently connected, or bandwidth-constrained environments
- Deep understanding of modern software development and DevSecOps
- Experience with Kubernetes, Helm, containers, APIs, and platform engineering
- Strong technical and creative writing skills, making complex topics accessible to non-technical audiences
- Exceptional interpersonal, presentation, and public-speaking skills
- Experience leading complex cross-functional initiatives
- Ability to communicate and collaborate effectively in a remote work environment
- Experience working with defense, national security, or federal government customers (preferred)
