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Salary: USD 190,900 - 334,100 / annual
ServiceNow is seeking a Senior Staff Outbound Product Manager to lead go-to-market strategy for Workflow Data Fabric and RaptorDB Professional, two strategically important products within the Data & Analytics portfolio. The business currently generates approximately $600M in revenue with a goal to reach $1.5B by 2029.
This is an externally focused role at the intersection of data architecture, platform performance, analytics, AI readiness, and customer value. You will translate complex enterprise data capabilities into compelling product narratives, positioning, and go-to-market strategies. The role requires deep customer engagement, field enablement, and the ability to communicate technical concepts to both technical practitioners and business decision-makers.
Key Responsibilities:
- Own outbound product strategy for Workflow Data Fabric and RaptorDB Professional, defining core messaging, use cases, personas, competitive differentiation, and customer proof points
- Partner with inbound product managers, engineering, product marketing, sales, solution consulting, and customer-facing teams to shape launch strategy and growth motions
- Serve as product evangelist in customer briefings, executive conversations, analyst sessions, webinars, conferences, and strategic deal support
- Translate enterprise data, analytics, integration, and AI concepts into clear business outcomes and seller-ready messaging
- Turn field feedback, customer insights, and competitive intelligence into actionable recommendations for roadmap priorities and GTM execution
- Own high-impact outbound deliverables including sales playbooks, product launch campaigns, demos, solution briefs, competitive guides, field training, and executive presentations
- Establish and track success metrics for outbound initiatives including launch readiness, seller adoption, customer engagement, and pipeline influence
Requirements:
- 10+ years of enterprise software product management, outbound product management, technical product marketing, or go-to-market experience, including ownership of customer-facing launches, positioning, field enablement, and sales plays
- Enterprise software experience required; strong preference for candidates who have built, positioned, sold, or taken software products to market for external enterprise customers
- Product management or outbound product experience as a builder or seller of software, not solely as an internal IT practitioner or implementation owner
- Strong working knowledge of enterprise data and analytics (data platforms, databases, integrations, cloud infrastructure, analytics, AI/ML data layers) with ability to translate capabilities into differentiated positioning
- Strong understanding of how data strategy, integration, data management, and platform capabilities support enterprise AI and workflow transformation
- Demonstrated experience engaging external enterprise customers, sellers, and executives through briefings, discovery conversations, launches, field events, or strategic deal support
- Exceptional communication and storytelling skills; ability to simplify complexity for diverse audiences
- Proven ability to influence cross-functionally across product, engineering, marketing, sales, solution consulting, customer success, and field teams
- Strong organizational skills and ability to manage multiple strategic initiatives in a fast-moving, high-growth environment
Helpful Experience:
- Experience supporting data platform, database, integration/iPaaS, infrastructure, analytics, AI/ML data layer, or enterprise SaaS platform products
- Experience delivering demos or supporting technical customer conversations, EBCs, sales engagements, analyst sessions, webinars, conferences, or strategic deal pursuits
- Experience developing field enablement, launch narratives, competitive positioning, customer proof points, and adoption programs
- Experience with federal customers or highly regulated enterprise markets
- US citizenship or green card status preferred to support federal market customer opportunities
