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Senior Software Engineer, Growth (Activation)

Linktree - San Francisco, CA, USA - Hybrid

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Salary: USD 190,000 - 215,000 / annual

Linktree is seeking a Senior Software Engineer to join the Growth team, working on activation, engagement, retention, and monetization across a platform used by 70+ million creators and businesses. This is a hands-on individual contributor role focused on building and iterating experiments that drive user growth metrics. You will own the full lifecycle of growth initiatives: identifying high-leverage opportunities with product and data partners, shipping experiments quickly, and translating learnings into durable product improvements. Key responsibilities include building and shipping A/B tests and experiments, designing systems and APIs that power growth experiences (onboarding flows, in-product promotions, re-engagement campaigns), instrumenting product data to surface insights, and improving reliability and scalability of growth infrastructure. You'll work across the full stack including TypeScript, Node.js, React, PostgreSQL/MySQL, GraphQL, and AWS. The role also involves mentoring peers on experimentation best practices and exploring how AI can enhance both development velocity and product experiences. Required qualifications: 5+ years of professional software engineering experience, ideally with growth or activation focus. Strong product sense with hands-on A/B testing and experimentation experience. Full-stack engineering skills across the core tech stack with ability to ship end-to-end. Experience designing and integrating services/APIs in cloud-based architectures. Comfort with SQL, data modeling, and data warehouses (Snowflake, BigQuery). Fluency with AI-assisted development tools (Claude, Cursor, Codex, Devin). Excellent collaboration and communication skills with cross-functional partners. Linktree is a global platform enabling creators and brands to curate, grow, and monetize their digital presence. The company has grown to 48,000 new accounts daily and partners with major platforms (TikTok, Snap, YouTube, Spotify) and retail brands (Nike, Amazon, Sephora). Offices are located in London, Los Angeles, Melbourne, and San Francisco with flexible remote and hybrid options.

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