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Salary: USD 196,000 - 245,000 / annual
Airbnb is seeking a Senior SEO Strategy Lead to own organic growth strategy across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). This role sits at the intersection of growth marketing, content strategy, and emerging AI search behavior, partnering with product, engineering, content, and data science teams to make Airbnb the trusted source that search engines and AI models cite.
You will own the organic growth strategy and content roadmap covering technical SEO, content, on-site experience, and visibility in AI assistants such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. You will manage internal content strategy for these acquisition channels: set priorities, briefs, templates, and quality standards for content and landing pages that drive organic and AI-referred traffic.
You will run the channel hands-on—pull and analyze your own data in SQL, size opportunities, prioritize by impact, and drive launches and experiments from backlog to measured result. You will lead cross-functional relationships with product and engineering teams, embedding SEO and AEO best practices into web properties, app surfaces, and structured data. You will improve how well AI models understand Airbnb's listings, product, and policies so they represent Airbnb accurately and cite it as a source.
You will build and evolve the measurement framework for SEO, AEO, and GEO—attribution models, leading and lagging indicators, dashboards, and revenue impact—including the ability to demonstrate the value of work that's difficult to attribute, such as preventive technical work or emerging AI channels. You will establish Airbnb's point of view on how AI-generated answers are reshaping travel discovery, and translate complex technical concepts into clear business narratives for senior leaders.
This position is US Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. You must live in a state where Airbnb, Inc. has a registered entity.
**Requirements:**
- 10+ years of experience in SEO, including 2+ years in a senior/leadership capacity engaging with executives
- Strong SQL skills, writing your own queries to analyze crawl, log, search console, and conversion data without relying on analysts for core questions
- Proven track record of shipping SEO programs at scale and driving significant organic growth, from prioritization through launch and measurement
- Expertise in both technical SEO and content strategy, including site architecture, structured data, indexation, and content quality
- Working knowledge of how AI-powered search and answer engines operate (LLM-based retrieval, citation behavior, entity recognition), with a clear point of view on how to optimize for them
- Strong analytical foundation, comfortable with attribution challenges and building measurement frameworks that quantify the business impact of organic channels
- Experience working cross-functionally with engineering, product, content, and data science teams to implement SEO and AEO improvements at scale, and a track record of developing and retaining high-performing teams
- Bachelor's degree or equivalent combination of education and progressive experience
- Preferred: experience in a two-sided marketplace or travel business where listing, location, and user-generated content pages are major organic surfaces; background in international SEO across multiple markets and languages; experience building programmatic or product-led SEO at scale; early-mover experience in AEO/GEO visibility monitoring and optimization; hands-on skill with Python, BigQuery, or similar tools and log/crawl analysis at scale
