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Senior SEO & GEO Specialist

Amenitiz - Barcelona, Catalonia, Spain - In-office - posted 2026-09-04

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Amenitiz is an all-in-one hotel management platform (PMS, channel manager, booking engine, website builder) built for independent hoteliers. Organic search is a core acquisition channel, and this role owns the end-to-end SEO strategy. You will drive New MRR (Monthly Recurring Revenue) through organic search across five locales: English, French, Italian, Spanish, and Portuguese, with France as the primary growth market. This is a strategic role focused on business impact, not vanity metrics. Key responsibilities: - Partner with the Content team to ensure all content is optimized for SEO, AEO (Answer Engine Optimization), and AI search across all five locales. You will brief, review, and iterate content per locale. - Own competitor comparison pages and a 100+ term hospitality glossary program, systematically improving each page for copywriting quality, SEO, structured data, and AI search visibility. - Manage technical SEO: hreflang configuration, canonical strategy, JSON-LD structured data (FAQPage, HowTo, BreadcrumbList), Core Web Vitals, and crawl health across the Webflow site. - Develop and execute Answer Engine Optimization (AEO) strategy, including FAQ architecture, featured snippet capture, and People Also Ask coverage. - Drive visibility in AI-powered search systems (Google AI Overviews, Perplexity, ChatGPT, Gemini) by optimizing content to be cited and recommended when hoteliers search for hotel management software. - Monitor performance using Google Search Console, GA4, and Semrush, translating data into clear priorities and actionable insights. The ideal candidate thinks beyond rankings, understands how AI systems surface content, and is motivated by building something with measurable business impact. Requirements: - 3+ years of experience in SEO or digital marketing with strong on-page optimization and content SEO knowledge. - Solid technical SEO foundations: ability to write and validate JSON-LD from scratch, manage hreflang at scale, and independently diagnose crawl and indexation issues. - Comfortable working in Webflow or comparable CMS without developer support. - Strong analytical mindset connecting SEO activity to pipeline and revenue, not just traffic metrics. - Fluent in English with strong written communication skills.

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