SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
OpenAI is seeking a B2B Marketing Lead to own the company's B2B marketing strategy, execution, and outcomes across Australia and New Zealand. This is a hands-on leadership role where you will set priorities with local go-to-market leadership, translate global and regional strategy into locally effective programs, and drive measurable pipeline, adoption, and customer trust.
You will prioritize enterprise and mid-market opportunities across ANZ while coordinating startup, developer, and partner programs with regional and global specialists. Key responsibilities include:
- Owning ANZ B2B marketing strategy and investment recommendations, aligned with local GTM, regional, and global goals
- Planning and executing integrated marketing programs including account-based marketing (ABM), field events, executive programs, roundtables, and partner co-marketing
- Activating global and regional campaigns for the ANZ market with locally adapted messaging, channels, and proof points
- Creating high-impact local content including customer stories, executive narratives, sales enablement, and campaign assets
- Partnering with Sales to identify priority accounts, industries, pipeline gaps, and buyer objections
- Collaborating with Product Marketing, APAC Marketing, and Global Marketing on launches and B2B narratives
- Coordinating with Communications, Legal, and policy partners on trust-sensitive messaging
- Building partner marketing strategies with ecosystem, channel, and industry partners
- Managing agencies, vendors, timelines, budgets, reporting, and post-campaign measurement
- Establishing operating rhythms and performance dashboards for ANZ B2B marketing
- Representing ANZ customer and market needs in regional and global planning
- Identifying capability gaps and recommending resourcing and operating model improvements
ANZ is a strategically important B2B market for OpenAI. The right marketer will build the trust, customer proof, integrated programs, and operating model needed to turn market interest into durable adoption at a pivotal moment for AI adoption.
QUALIFICATIONS:
- 10+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial ANZ B2B market experience
- Proven experience driving measurable B2B pipeline and adoption through integrated demand generation, field marketing, events, and content programs
- Proven experience building and executing account-based marketing (ABM) programs for strategic enterprise accounts with measurable engagement and pipeline impact
- Proven experience executing integrated marketing programs that translate global or regional campaigns into locally relevant messaging, channels, content, and activation
- Strong understanding of enterprise and mid-market buying dynamics across Australia and New Zealand, including trust, risk, privacy, procurement, partner influence, and stakeholder alignment
- Full professional English fluency with strong writing, editing, and content production judgment
- Demonstrated ability to work cross-functionally with Sales, Product Marketing, Communications, Legal, Partnerships, and regional/global teams
- Strong project management skills and proven ability to manage multiple programs, agencies, vendors, budgets, and stakeholders
- Analytical ability to connect marketing activity to pipeline, account engagement, adoption, and business outcomes
- Demonstrated ability to own market strategy and hands-on execution, prioritize investment, and build repeatable marketing capabilities in ambiguous environments
- Strong stakeholder influence and ability to bring local customer and market insight into regional and global planning
- Proven ability to build and execute integrated marketing plans across relevant B2B channels including brand, digital, and influencer channels
PREFERRED QUALIFICATIONS:
- Experience marketing AI, developer, SaaS, infrastructure, cloud, data, or other technical products
- Familiarity with Salesforce, Marketo, event platforms, and marketing analytics tools
- Partner marketing experience, ideally including partner-led GTM and ecosystem co-marketing in ANZ
- Experience with regulated or trust-sensitive industries such as financial services, healthcare, public sector, education, or professional services
- Experience in startups, high-growth technology companies, or global-local matrix organizations
- Existing network across ANZ enterprise technology, partner, agency, creative, production, or industry communities
- Deep understanding of the business and consumer landscape, cultural context, and media and marketing dynamics across Australia and New Zealand
