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Salary: USD 120,000 - 150,000 / annual
Flywire is a global payments enablement and software company serving over 5,300 clients across education, healthcare, travel, and B2B industries. The company operates in 15 offices worldwide with over 1,400 employees.
As Senior Product Marketing Manager for Travel, you will own product marketing strategy and execution for Flywire's Travel vertical, which includes two business lines: Hospitality (hotels and boutique accommodations) and Experiential (travel operators and DMCs). With Sertifi by Flywire, the platform covers the full path from contract to settlement, including digital contracts, deposits, and group event payments.
This is a senior individual contributor role reporting to the VP of Product Marketing. You will set strategic direction rather than execute handed-down plans, and serve as the product marketing owner for the entire Travel vertical.
Key responsibilities include:
**Positioning, ICP, and Messaging:** Define differentiated positioning and value propositions for Travel solutions. Own Ideal Customer Profiles and buyer personas across Hospitality and Experiential segments, grounded in customer and market insight. Translate complex software and payments capabilities into simple, compelling narratives. Ensure consistency across Product, Marketing, and Sales.
**Go to Market and Launch Execution:** Lead go-to-market strategy for launches, releases, and commercial initiatives in Travel. Partner with Product to turn roadmap into market-ready messaging and materials. Drive coordinated execution across Sales, Marketing, and Partnerships. Continuously refine approach based on performance and feedback.
**Enablement and Revenue Impact:** Build and maintain high-quality enablement materials including decks, battlecards, demos, and value narratives. Equip Sales and Relationship Management teams to position and sell effectively. Partner with Sales and RevOps to improve win rates, deal quality, and conversion. Support deal strategy in competitive situations.
**Customer Insight and Market Feedback:** Synthesize customer feedback, win-loss insights, and field input into actionable direction. Build strong understanding of travel and hospitality buyers, market dynamics, and competition. Feed insights back into positioning, targeting, and product decisions.
**AI-Driven Execution:** Use AI to improve speed and quality across content, messaging, and research. Experiment with workflows that increase productivity and scalability. Help shape how the team incorporates AI into day-to-day execution.
You will connect product strategy, customer insight, and commercial execution, with output measured in pipeline quality, conversion, and revenue impact. You will raise the bar for the wider product marketing team and bring real feedback from the field back into product direction.
**Requirements:**
- At least 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
- Experience as the senior product marketer for a product line, platform, or vertical, setting direction rather than executing a plan handed to you
- Proven track record owning positioning, go-to-market launches, and enablement with clear ties to pipeline, conversion, and revenue
- Strong commercial and product instincts, with clear understanding of B2B buying cycles and enterprise sales motions
- Ability to translate complex products into simple, compelling value propositions that resonate with buyers
- Comfortable partnering with Product, Sales, and senior commercial stakeholders, and influencing without authority
- Hands-on experience using AI in day-to-day marketing workflows, with focus on improving speed, quality, and scale
- Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
- Strong communication skills, both written and verbal, with ability to influence across teams
- Highly organized, able to manage multiple priorities without losing attention to detail
**Nice to have:**
- Bias toward action with focus on execution and outcomes
- Experience in travel, hospitality, or hotel technology, or marketing to travel operations and finance buyers
- Experience in payments, fintech, or vertical SaaS platforms
- Experience marketing a multi-product portfolio or bringing an acquired product into a wider platform story
- Experience directly tying product marketing efforts to pipeline and revenue outcomes
- Experience mentoring or raising the bar for other product marketers
