SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 116,000 - 174,000 / annual
Klaviyo is seeking a Senior Product Marketing Manager to own the core narrative and go-to-market strategy for Klaviyo Personalization, a key product suite that helps brands leverage first-party customer data to create more relevant, higher-converting experiences across channels. Personalization combines predictive models and AI capabilities—including Predicted CLV, RFM, Next Best Product, personalized send time, audience optimization, and personalized content and offers—integrated into segments, flows, and campaigns.
In this role, you will be the dedicated PMM partner to the Personalization product team, responsible for shaping the product roadmap with market and customer insights, leading launches that drive adoption and revenue, and translating complex data science into clear, compelling value propositions for marketers and executives.
Key responsibilities include:
• Positioning & Storytelling: Define the value proposition, messaging, and positioning for Personalization within Klaviyo's broader platform and AI narrative.
• Product Launches: Lead go-to-market strategy and launch plans for new features and packaging, aligning Product, Sales, Customer Success, Enablement, Integrated Marketing, Support, and GTM Ops.
• Packaging & Pricing: Partner with Product on how Personalization is packaged relative to the core platform to optimize buying, selling, and expansion.
• Roadmap Influence: Serve as the voice of the customer and market; synthesize research, beta feedback, win/loss data, and field input to shape product priorities.
• Adoption & Revenue Growth: Develop campaigns, proof points, ROI models, and cross-sell playbooks that drive attach, usage, and retention.
• Sales Enablement: Build GTM assets (decks, one-pagers, ROI calculators, demos, training) and serve as the Personalization subject matter expert for Sales, Customer Success, and Partners.
• Customer Evidence & Thought Leadership: Develop customer stories, benchmarks, and data-driven content demonstrating the impact of personalization; represent Klaviyo at events and with analysts and press.
• Measurement: Define success metrics for launches and programs, report on results, and iterate based on performance.
You will work closely with Platform PMM, Integrated Marketing, Sales, Customer Success, Enablement, and GTM Ops to bring Personalization to market. This role requires the ability to make complex technology simple, thrive in a fast-paced, high-growth environment, and demonstrate how intelligent, personalized experiences drive growth.
Requirements:
• 5+ years of experience in B2B SaaS product marketing, with a proven track record of leading successful product launches from positioning through adoption.
• Experience marketing data-driven, analytics-driven, or AI/ML-driven products, with the ability to translate technical concepts into clear, differentiated messaging for marketers and executives.
• Strong analytical skills; comfort using data to size opportunities, measure impact, and tell persuasive stories.
• Excellent verbal and written communication and presentation skills, including with senior leaders.
• Excellent cross-functional collaboration and influence skills; ability to lead without authority across Product, Sales, Marketing, and Customer Success.
• Strong organizational skills, attention to detail, and ability to prioritize and meet deadlines across multiple concurrent workstreams.
• Curiosity about customers and passion for going deep into technical products.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
Preferred qualifications:
• Marketing technology and/or e-commerce experience.
• Experience with sales enablement and working with Sales and Customer Success teams.
• Experience with AI/ML, analytics, CDP, or marketing automation products.
Up to 10% travel may be required for new hire onboarding, client or partner work, team meetings, and industry events.
