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Salary: USD 116,000 - 174,000 / annual
Klaviyo is seeking a Senior Product Marketing Manager to own the core narrative and go-to-market strategy for Klaviyo Personalization, a key product differentiator that combines predictive models and AI (Predicted CLV, RFM, Next Best Product, personalized send time, audience optimization, and personalized content/offers) to help brands turn first-party customer data into higher-converting experiences across channels.
You will be the dedicated PMM partner to the Personalization product team, shaping roadmap strategy with market and customer insights, leading launches that drive adoption and revenue, and translating complex data science into clear, compelling value propositions for marketers and executives. You'll collaborate closely with Platform PMM, Integrated Marketing, Sales, Customer Success, Enablement, and GTM Ops.
Key responsibilities include:
- Define value proposition, messaging, and positioning for Personalization within Klaviyo's broader platform and AI narrative
- Lead go-to-market strategy and launch plans for new features and packaging, aligning cross-functional teams
- Partner with Product on packaging and pricing strategy to optimize buying, selling, and expansion
- Synthesize customer research, beta feedback, win/loss data, and field input to influence product roadmap priorities
- Develop campaigns, proof points, ROI models, and cross-sell playbooks to drive attach, usage, and retention
- Build GTM assets (decks, one-pagers, ROI calculators, demos, training) and serve as Personalization SME for Sales, Customer Success, and Partners
- Develop customer stories, benchmarks, and data-driven content demonstrating personalization impact; represent Klaviyo at events, with analysts, and press
- Define success metrics for launches and programs, report on results, and iterate
- Support the broader K:Marketing PMM organization as needed
The role may require up to 10% travel for onboarding, client/partner work, team meetings, and industry events.
REQUIREMENTS:
- 5+ years of B2B SaaS product marketing experience with a track record of leading successful product launches from positioning through adoption
- Experience marketing data-, analytics-, or AI/ML-driven products, with ability to translate technical concepts into clear, differentiated messaging for marketers and executives
- Bachelor's degree in Marketing, Business, or related field, or equivalent experience
- Strong analytical skills; comfort using data to size opportunities, measure impact, and tell persuasive stories
- Excellent verbal and written communication and presentation skills, including with senior leaders
- Excellent cross-functional collaboration and influence skills; ability to lead without authority across Product, Sales, Marketing, and Customer Success
- Strong organizational skills, attention to detail, and ability to prioritize across multiple concurrent workstreams
- Curiosity about customers and passion for going deep into technical products
- Thrive in fast-paced, dynamic environments
PREFERRED:
- Marketing technology and/or e-commerce experience
- Sales enablement experience and working with Sales and Customer Success teams
- Experience with AI/ML, analytics, CDP, or marketing automation products
- Examples of great positioning and messaging that differentiated a product or service
