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Salary: USD 135,000 - 166,000 / annual
Caribou is a fintech company helping Americans refinance auto loans to reduce monthly payments and increase expense predictability. The company has raised funding from QED Investors, Goldman Sachs, Moderne Ventures, and others, and is led by veterans from technology, automotive, and finance.
You will own end-to-end lifecycle strategy and customer communications, sitting at the intersection of Product, Performance Marketing, Brand, Sales & Operations, and Analytics. Your mission is to set and execute strategy for how Caribou communicates with customers across email, SMS, in-app messaging, and call scripting—from pre-submission through conversion—leveraging data segmentation, experimentation, and AI to drive measurable conversion lift and retention.
Key responsibilities (45% Lifecycle Strategy & Communications): Set overall strategy and maintain communications architecture across all channels and funnel stages. Build sophisticated segmentation and targeting frameworks based on user behavior, lead source, intent, lifecycle stage, and telemetry signals. Represent lifecycle marketing in cross-functional AI customer decisioning planning, leveraging AI for content generation, personalization, and campaign optimization. Partner with Product and UX to build contextual in-app messaging and guided flows.
Key responsibilities (30% Go-To-Market & Growth): Partner with Performance Marketing, Brand, Product, Sales & Operations, and Data Science to optimize the customer journey and drive conversion lift. Lead cross-functional GTM strategies for new feature releases, product tiers, and service enhancements—defining target audiences, messaging, channels, and success metrics. Collaborate with Marketing to equip Sales, Operations, and Customer Success teams with high-converting call scripts, pitch collateral, and customer playbooks.
Key responsibilities (25% Experimentation, Analytics & Governance): Partner with Analytics to establish experimentation frameworks including holdout-based incrementality testing that rigorously demonstrate business impact on conversion and revenue. Own lifecycle marketing platforms and vendor relationships, establishing governance, deliverability best practices, and scalable processes. Partner with Legal and Compliance to establish review governance for all customer communications, ensuring compliance as personalization and AI-driven decisioning scale. Collaborate with Voice of Customer, Marketing, and User Research teams to gather qualitative and quantitative insights informing messaging strategy and product roadmaps.
Requirements:
- 5–8 years of experience in B2B or B2C ecommerce/fintech product marketing, lifecycle marketing, or growth marketing
- Proven track record managing multi-channel communications (email, SMS, call scripts, in-app) across complex conversion funnels
- Hands-on experience with customer engagement platforms (e.g., Braze, HubSpot, Customer.io, Marketo), product analytics tools (e.g., Amplitude, Mixpanel), and modern AI workflows for content generation and campaign optimization
- Strong background in holdout testing, incrementality modeling, A/B testing, and converting behavioral telemetry into actionable audience segments
- Demonstrated success partnering with Legal/Compliance, Data Science, Product, and Sales/Operations teams
- Exceptional ability to craft high-converting, compliant, and audience-tailored messaging
Preferred Qualifications:
- Experience in fintech, lending, or highly regulated industries with strict compliance considerations
- Experience integrating AI decisioning engines into active marketing automation flows
- Proficiency in SQL or BI visualization tools (Tableau, Looker)
