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Salary: USD 170,765 - 200,900 / annual
Coinbase is seeking a Senior Product Marketing Manager to lead integrated marketing initiatives for its Infrastructure team, which focuses on stablecoin payments, trading, agentic finance, and custody products. This is a remote-first role (with quarterly in-person "surge" sessions) at a high-growth fintech company.
In this role, you will own go-to-market strategy for key product areas and drive programs that generate qualified pipeline. You'll lead cross-functional marketing initiatives spanning content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.
Key responsibilities include:
- Developing and executing go-to-market strategies targeting payment service providers (PSPs), money movers, cross-border companies, and banks through targeted messaging and campaigns
- Driving marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements
- Partnering with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement
- Creating clear, compelling content including blog posts, partner briefs, and sales collateral tailored to each audience
- Utilizing generative AI responsibly to improve workflow efficiency, cost, and quality while maintaining human oversight
Requirements:
- 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth
- 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution
- Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with strong self-editing skills
- Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination
- Ability to utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs
