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Salary: USD 117,000 - 130,000 / annual
Newsela is seeking a Senior Product Marketing Manager to drive go-to-market strategy, positioning, and execution for Newsela's Core ELA Curriculum portfolio—a key growth area as the company expands from supplemental digital resources into full core curriculum offerings.
In this role, you will lead complex, high-impact GTM initiatives spanning national and state-level core curriculum launches while shaping scalable GTM processes and strengthening cross-functional alignment. You will serve as the voice of the customer and market expert for Core ELA, translating buyer insights, competitive intelligence, and market trends into actionable GTM and Account-Based Marketing (ABM) strategies, differentiated positioning, and impactful sales enablement.
Key responsibilities include:
- Architect and execute end-to-end GTM strategies for national and state-level core curriculum launches, driving market awareness, demand generation, customer adoption, and revenue growth
- Define and evolve core positioning, value propositions, and messaging architecture; map key buyer personas across the K–12 purchasing hierarchy and align messaging to their pain points
- Serve as the definitive voice of the customer and market expert, analyzing buyer behavior, district decision-making cycles, and competitive offerings to inform product roadmaps and sales motions
- Partner with Sales, Revenue Marketing, and RevOps to build and execute high-touch ABM strategies targeting high-value district adoption opportunities and state-level adoptions
- Translate market and persona insights into high-impact sales enablement—pitch decks, product training, competitive battlecards, sample kits, and objection-handling guides
- Establish and optimize GTM processes, communication cadences, and operating models across Product, Sales, RevOps, Content, and Marketing
- Develop thought leadership assets, white papers, content marketing campaigns, and educator resources positioning Newsela as a premier K–12 Core ELA provider
- Translate strategic positioning into compelling customer-facing content across sales collateral, digital channels, campaigns, and enablement resources
- Define success metrics, evaluate GTM effectiveness, and optimize strategies to improve adoption and drive business results
Travel of approximately twice per quarter is required to support key business initiatives, customer engagements, and cross-functional collaboration.
Requirements:
- 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles, with demonstrated success leading complex product launches and cross-functional initiatives
- Deep understanding of K–12 education buying cycles, district procurement processes, and key personas (district leaders, curriculum directors, educators); proven track record of leveraging buyer insights and competitive intelligence to influence GTM strategy
- Proven track record of developing and executing GTM strategies that drive measurable business outcomes including market adoption, customer engagement, and revenue growth
- Exceptional ability to distill complex core curriculum capabilities, instructional frameworks, and research into clear, differentiated positioning and customer-centric messaging
- Proven ability to independently develop and execute complex GTM strategies, influence cross-functional priorities, and translate strategic positioning into compelling customer-facing materials
- Demonstrated ability to lead and influence cross-functional stakeholders, drive strategic alignment, and establish effective working relationships across Sales, Product, RevOps, and Marketing
- Exceptional written communication and storytelling skills with ability to translate complex product capabilities into clear, compelling messaging
