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Salary: USD 117,000 - 130,000 / annual
Newsela is seeking a Senior Product Marketing Manager to drive go-to-market strategy, positioning, and execution for Newsela's Core ELA Curriculum portfolio (Threads & Themes). This is a strategic, high-impact role focused on expanding Newsela beyond supplemental resources into full core curriculum offerings.
Key Responsibilities:
- Architect and execute end-to-end GTM strategies for national and state-level core curriculum launches, driving market awareness, demand generation, and revenue growth
- Define and evolve core positioning, value propositions, and messaging architecture; map buyer personas across the K–12 purchasing hierarchy
- Serve as the definitive voice of the customer and market expert for Core ELA, analyzing buyer behavior, district decision-making cycles, and competitive offerings
- Partner with Sales, Revenue Marketing, and RevOps to build and execute Account-Based Marketing (ABM) strategies targeting high-value district adoption and state-level opportunities
- Develop and deliver sales enablement materials including pitch decks, product training, competitive battlecards, sample kits, and objection-handling guides
- Establish and optimize GTM processes, communication cadences, and operating models across Product, Sales, RevOps, Content, and Marketing
- Champion thought leadership through white papers, content marketing campaigns, and educator resources positioning Newsela as a premier K–12 Core ELA provider
- Translate strategic positioning into compelling customer-facing content across sales collateral, digital channels, and campaigns
- Define success metrics, measure GTM effectiveness, and optimize strategies to improve adoption and drive business results
- Travel approximately twice per quarter to support key business initiatives and customer engagements
Requirements:
- 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles with demonstrated success leading complex product launches and cross-functional initiatives
- Deep understanding of K–12 education buying cycles, district procurement processes, and key personas (district leaders, curriculum directors, educators)
- Proven track record leveraging buyer insights and competitive intelligence to influence GTM strategy and sales motions
- Demonstrated ability to develop and execute GTM strategies that drive measurable business outcomes including market adoption, customer engagement, and revenue growth
- Exceptional ability to distill complex core curriculum capabilities and instructional frameworks into clear, differentiated positioning and customer-centric messaging
- Proven ability to independently develop and execute complex GTM strategies, influence cross-functional priorities, and translate positioning into compelling materials across multiple channels
- Demonstrated ability to lead and influence cross-functional stakeholders, drive strategic alignment, and establish effective working relationships across Sales, Product, RevOps, and Marketing
- Exceptional written communication and storytelling skills with ability to translate complex product capabilities into clear, compelling messaging
