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Salary: USD 118,800 - 165,000 / annual
TuneCore, a leading independent music distribution and artist development platform, is seeking a Senior Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for its products and features. Reporting to the Director of Growth, you will work across cross-functional teams including Product, Research, Data, Brand, Creative, UX, and Artist Support to translate customer insights and product capabilities into clear, compelling value propositions.
Key responsibilities include:
**Positioning and Messaging:** Develop positioning frameworks, value propositions, and product narratives that translate complex features into clear customer benefits. Create audience-specific messaging based on customer needs and behaviors, ensuring consistency across web, campaigns, in-product experiences, and customer support. Partner with Creative and Copy teams to guide execution.
**Go-to-Market Strategy:** Develop comprehensive go-to-market strategies for new products, feature launches, partnerships, and UX updates. Define target audiences, launch objectives, messaging, key benefits, and success metrics. Create product marketing briefs that align cross-functional teams and identify launch dependencies.
**Customer and Market Insights:** Develop deep understanding of customer needs, pain points, and adoption barriers. Monitor market trends and competitor positioning. Partner with Research, Data, and Product teams to leverage research and performance data to improve messaging and strategy. Bring the voice of the customer into product planning.
**Product Adoption and Performance:** Identify opportunities to improve product education, onboarding, and awareness. Support development of FAQs, customer education materials, and product communications. Define launch metrics and evaluate performance across awareness, adoption, conversion, and revenue. Develop post-launch analysis and recommendations.
The ideal candidate is a strong storyteller and strategic thinker who understands how to connect customer needs with product value. You will help ensure every product launch and feature release reinforces TuneCore's mission: empowering independent artists to build sustainable careers on their own terms.
TuneCore is headquartered in DUMBO, Brooklyn. This is a hybrid role with in-office days on Tuesdays and Wednesdays.
**Requirements:**
- 5+ years of experience in product marketing, go-to-market strategy, integrated marketing, growth marketing, or related field
- Experience marketing products to independent creators, entrepreneurs, or small businesses
- Experience developing positioning, messaging, value propositions, and launch strategies
- Strong customer instincts and ability to translate research and data into actionable recommendations
- Excellent written and verbal communication skills
- Strong storytelling and messaging judgment
- Experience partnering with Product, Research, Data, Brand, Creative, and UX teams
- Strong project management and organizational skills
- Ability to manage multiple priorities in a fast-paced environment
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience
**Nice to Haves:**
- Experience in the music industry and passion for music
- Familiarity with customer research, audience segmentation, product analytics, and experimentation
- Experience with subscription plans, pricing and packaging, mobile applications, or international launches
