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Addepar is a global data and AI platform that empowers investment professionals to turn complex financial information into actionable intelligence. The company unifies portfolio, market, and client data to deliver AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets.
You will join the Product Marketing team as a Senior Product Marketing Manager, responsible for shaping Addepar's go-to-market strategy across EMEA, LATAM, and APAC regions. You will become a trusted expert on regional buyers, segments, market dynamics, competitive landscapes, and cultural nuances that influence positioning and engagement with prospects and clients.
Key responsibilities include:
- Develop and execute product marketing strategies for clients and prospects across EMEA, LATAM, and APAC, aligned with company and platform priorities
- Build deep market expertise by understanding regional buyers, buying committees, client needs, competitive dynamics, and cultural nuances
- Partner closely with regional Sales, Relationship Management, and Performance Marketing teams to identify priorities and develop coordinated go-to-market programs
- Define regional positioning and messaging that connects Addepar's global value proposition to prospective buyers and existing clients
- Adapt broader product launches for regional audiences and product availability, while owning end-to-end launches for region-specific capabilities
- Develop campaigns that generate awareness and demand among prospects while supporting engagement, adoption, and expansion among clients
- Create scalable content and enablement, monitor program performance, and use market and stakeholder feedback to strengthen approach
You will work closely with regional Sales, Relationship Management, Performance Marketing teams, Product, and other go-to-market partners. This is a highly collaborative, hands-on role requiring the ability to connect Addepar's global platform narrative to distinct regional needs, use cases, and product availability.
REQUIREMENTS:
- 5–8 years of product marketing or related go-to-market experience
- Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred
- Full-stack product marketer with experience across market research, positioning, messaging, launches, campaigns, enablement, and content
- Experience adapting go-to-market strategies for different markets, audiences, or customer needs (direct experience in every region not required)
- Excellent storyteller, writer, and communicator who can translate sophisticated capabilities into clear customer value
- Strong cross-functional partner who can build trusted relationships with regional Sales, Marketing, Relationship Management, and Product teams
- Globally minded and curious, with judgment to balance consistent global narrative with meaningful regional differences
- Comfortable working independently across multiple priorities, collaborating across time zones, and traveling internationally as needed
- Must have and maintain the right to work in the United Kingdom from the first day of employment; visa sponsorship is not available
