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Salary: USD 148,900 - 232,700 / annual
ServiceNow is seeking a Senior Product Marketing Manager to own go-to-market strategy and co-innovation for its most strategic AI partnerships, including OpenAI, Anthropic, and NVIDIA. This dual-mandate role combines equal responsibility for product and go-to-market execution.
On the product side, you will partner deeply with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA's accelerated computing platform, including offerings from ServiceNow's Forward Deployed Engineering team. You will translate technical capabilities into differentiated value propositions for key personas (CIO/CISO, CDAO, CFO).
On the go-to-market side, you will build joint-selling and joint-GTM motions with partners, including narratives, proof points, sales plays, and field enablement. You will develop First Call Decks, battlecards, technical demo flows, and one-pagers that enable ServiceNow field sellers and partner sellers to tell a unified story to end customers. You will own co-innovation GTM plays end-to-end—from concept through technical demo, field enablement, win/loss tracking, and pipeline attribution—building repeatable models across partners.
You will work cross-functionally with product managers, partner marketing, partner sales, and partner go-to-market teams. You will serve as the product marketing lead for ServiceNow at sponsored third-party AI events and conferences, represent marketing in strategic customer engagements, and feed frontier-AI market intelligence into product planning conversations. Up to 25% travel is expected to support sales efforts and industry events.
QUALIFICATIONS:
- 7–10+ years in enterprise product marketing, product management, or sales engineering
- 4+ years working with enterprise software platforms; AI experience required, ideally bringing AI-powered solutions to market
- Working fluency in the frontier-AI and accelerated-computing landscape (LLMs, foundation models, inference, GPUs); familiarity with the NVIDIA ecosystem a strong plus
- Experience partnering with product and engineering to shape and launch products—not just market them
- Proven ability to build sales plays and enablement content grounded in seller and customer insights
- Expert, strategic storyteller who can craft simple, memorable narratives for both technical and executive audiences
- Track record of developing polished, C-suite-ready presentations and sales assets
- Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams—shipping through influence, not authority
- Excellent written and verbal communication skills; comfortable presenting to customers and executives
