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NMI is a global leader in payment technologies that powers how ISOs and ISVs manage their entire merchant lifecycle. As Senior Product Manager for Market Expansion, you will own the international expansion roadmap for Merchant Central, NMI's payments CRM and merchant lifecycle platform, starting with Canada and extending toward the UK/EU.
This is a full-ownership role where you set market entry strategy and deliver it end to end. You will lead the integration of new strategic processors into Merchant Central, working across Engineering, Partnerships, Compliance, and Go-to-Market teams. Key responsibilities include researching and documenting market requirements for each geography (local payment methods, regulatory constraints, currency, language, data residency, compliance frameworks), writing detailed user stories and acceptance criteria, managing the product backlog, and running sprint ceremonies to maintain delivery visibility.
You will define the go-to-market approach for each market launch, including positioning, partner messaging, launch readiness checklists, and sales enablement. You'll partner with Product Marketing to develop external-facing content and messaging tailored to each geography. Building competitive intelligence is critical—understanding incumbents, ISO/ISV expectations, and NMI's differentiated angles in each market.
You'll also collaborate with Legal, Compliance, and Finance on local licensing, data privacy regulations (PIPEDA in Canada, GDPR in EU), tax treatment, and operational requirements. Success metrics you'll define and track include partner adoption, merchant volume, onboarding completion rates, and product utilization by geography. The role emphasizes active use of AI tools for market research, requirement synthesis, competitive analysis, and documentation drafting to accelerate your workflow.
