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Scopely is seeking a Senior Product Manager for CRM to join the MONOPOLY GO! game team. This role offers flexibility: work hybrid (3 days in office) from the Barcelona studio, or fully remote within the UK.
MONOPOLY GO! is a global phenomenon and the biggest mobile game launch in history, with millions of players worldwide. In this role, you will own the vision and roadmap for CRM capabilities, tools, and experiences that power player communication throughout their entire journey.
Key Responsibilities:
Product Strategy: Own and lead the CRM product roadmap and strategy across player-facing experiences and internal tooling. Translate player, business, behavioral, and market insights into strategic priorities. Identify opportunities to improve engagement, retention, reactivation, and player value. Shape the future of CRM across push notifications, email, in-game messaging, Live Activities, and emerging channels. Champion relevant, contextual, personalized, and player-first communication experiences while serving as a senior product voice and CRM subject-matter expert across the organization.
Roadmap, Discovery & Innovation: Lead discovery and ideation to identify player needs, team pain points, and opportunities to evolve CRM. Lead a cross-functional product area with dedicated software engineering resources. Provide clear product direction, priorities, requirements, and success criteria to guide execution. Own delivery outcomes from discovery and prioritization through development, launch, measurement, and iteration. Evolve CRM capabilities including personalization, automation, segmentation, decisioning, orchestration, and dynamic content.
Performance & Continuous Improvement: Partner with the analytics team to monitor and report on program effectiveness, using data-driven insights to recommend continuous improvement and keep players at the heart of every decision. Lead structured testing strategies across A/B testing, cadence, segmentation, and channel mix. Champion a strong test-and-learn culture.
Requirements:
- Proven experience in Product Management or a related product discipline
- Product experience in gaming is strongly preferred; experience in entertainment or mobile apps is also relevant
- Strong understanding of player lifecycle and contact strategy
- Analytical mindset and confidence using data to identify opportunities and guide decisions
- Strong cross-functional collaboration skills and comfort working in a fast-paced environment
- A player-first mindset and a drive to keep improving product and communication strategies
Bonus Points:
- Hands-on experience with Braze or similar marketing automation platforms
- Experience with tools such as Looker
- Experience with live-service, casual, or social games
