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Foodsmart is seeking a Senior Product Manager to lead the Activation Pod and drive member engagement and first-visit completion. You will own the end-to-end activation roadmap, from discovery through launch and iteration, with responsibility for key capabilities including marketing tooling, sign-up and scheduling optimizations, and incentive program structure.
Key responsibilities include:
**Lead the Activation Pod & Funnel**
Lead a cross-functional pod of Engineering, Design, Data, and Marketing partners with a mandate to increase the share of marketable members who complete a first visit. Own the activation roadmap and define and track funnel metrics from outreach to first visit (reach, booking, and show rates) by channel, client, and member segment. Run a disciplined experimentation program with clear hypotheses, fast readouts, and confident rollouts.
**Drive the Incentive Structure**
Shape the member incentive strategy end-to-end: what is offered, to whom, when, and at what cost. Tie incentives to unit economics, including cost per activated member and downstream impact on visits and client ROI. Test and tune incentive design within client, plan, and regulatory constraints.
**Shape Messaging & Channel Strategy**
Shape messaging and strategy in partnership with marketing across all channels (calling, email, SMS, mobile, etc.). Drive the technical enablement (deliverability, consent and opt-in logic, eligibility data, scheduling, and tracking) that allows strategy to evolve quickly.
You are metrics-driven and optimization-minded, finding the biggest drop-off, running the next test, and distinguishing signal from noise. You communicate clearly to busy members and executives, explaining trade-offs effectively. You are commercially minded, understanding cost per outcome and defending incentives on their return. You are technical enough to be hands-on: reading data tables, tracing bugs, and discussing delivery problems with engineers. You are empathetic toward members, many of whom are cost-conscious and navigating food insecurity.
**Requirements:**
- 5+ years of product management experience, ideally in growth, activation, or lifecycle marketing
- Track record of moving funnel metrics through experimentation
- Hands-on experience with messaging channels (SMS, email, push) and working knowledge of consent and privacy requirements such as TCPA and HIPAA
- Strong analytical skills and experience with analytical tooling
