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Kong is seeking a Senior PLG Digital Growth Manager to build and scale the digital growth engine behind the company's product-led motion. This is a hands-on growth role where you will own Marketing's qualified product signup targets and drive the strategy, experimentation, and execution required to achieve them.
You will focus on improving the journey from digital discovery through signup, using downstream activation and product behavior to continuously improve user acquisition quality. This role requires someone who can identify opportunities, build strategy, and personally execute—not simply recommend what others should do.
Key responsibilities include:
- Owning qualified signup goals and building the growth roadmap across acquisition, conversion, and experimentation
- Identifying and scaling audiences, use cases, channels, and experiences that bring high-quality users to Kong's products
- Optimizing the digital-to-product journey by identifying friction in landing pages, CTAs, signup paths, messaging, and conversion flows
- Personally prototyping, launching, measuring, and iterating growth initiatives across landing experiences, signup journeys, lifecycle, and emerging channels
- Leveraging AI and automation to accelerate experimentation, uncover insights, personalize experiences, and scale programs
- Partnering with Product Growth to understand user activation and engagement, using those signals to improve targeting and messaging
- Working with RevOps on funnel measurement, attribution, cohort analysis, and product signals connecting acquisition through revenue
- Orchestrating across Marketing teams (Digital Experience, SEO/AEO, Paid Media, Lifecycle, Content, Campaigns) to execute PLG opportunities
- Leading cross-functional PLG growth initiatives with Marketing, Product Growth, and RevOps leaders
Success will be measured by qualified product signup growth, marketing-sourced activated users, web-to-signup conversion rates, experiment velocity, and downstream metrics including activation, PQL, pipeline, and revenue performance.
Requirements:
- 7+ years in PLG, digital growth, growth marketing, growth product, or related B2B SaaS discipline
- Experience building or scaling self-service or product-led growth motions
- Track record of personally building, launching, and optimizing growth experiments
- Strong understanding of digital acquisition, conversion rate optimization (CRO), experimentation, lifecycle, and funnel optimization
- Strong analytical skills with experience using product, behavioral, and cohort data to drive growth decisions
- Comfort with modern analytics, experimentation, automation, AI, and no-code/low-code growth tools
- Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering
- Builder mentality with bias toward shipping, learning, and iterating
- Experience with developer, infrastructure, API, cloud, or technical audiences strongly preferred
