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QuillBot is seeking a Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across global markets. Reporting to the Manager of Performance Marketing, you will own day-to-day campaign performance across primary paid channels, using structured testing and analysis to improve customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV).
You will execute, monitor, and optimize campaigns across multiple channels and objectives, including mobile app, remarketing, and acquisition campaigns for established and new products. Responsibilities include campaign setup, quality assurance, bidding, targeting, pacing, creative rotation, and tracking across platforms. You will analyze performance across products, markets, audiences, and channels, connecting media metrics to conversion, revenue, CAC, and LTV to identify optimization opportunities.
You will manage spend within approved budgets and recommend reallocations based on performance and growth opportunities. You will design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats. Collaboration is central to the role: you will partner with Creative and Product teams to translate performance findings into stronger ads and landing-page improvements, and with Data and Engineering to validate campaign tracking and apply attribution and incrementality insights to optimization decisions.
You will own and optimize remarketing campaigns across paid channels, targeting lapsed and engaged users through audience segmentation, creative sequencing, and frequency to drive re-engagement, retention, and repeat conversion. This is a senior individual contributor role with direct ownership of campaign execution, optimization, and performance recommendations.
QUIREMENTS:
- 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business
- Demonstrated success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals
- Deep hands-on experience with Apple Search Ads, Google, Meta, and TikTok
- Strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions
- Understanding of attribution and incrementality concepts and ability to use measurement findings to inform campaign decisions
- Ability to communicate performance findings and recommendations clearly through dashboards, written updates, and structured presentations
- Effective collaboration across remote, cross-functional teams with ability to manage multiple campaigns and priorities with high ownership
- Experience executing campaigns across international markets, including the United States, United Kingdom, or European Union
- Proficiency with GA4 and campaign reporting or visualization tools such as Looker
- Experience applying findings from incrementality tests or marketing mix models to inform campaign decisions
BONUS: Interest in AI-powered products, writing tools, or education technology.
