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Salary: USD 140,000 - 175,000 / annual
Boldin is a comprehensive financial planning platform helping people make informed money decisions and plan for the future with confidence. The company has raised over $20M and is entering a pivotal growth phase.
You will own paid user acquisition end-to-end, managing the paid budget, channel mix, and acquisition targets. Today, search and paid social are the primary channels; you'll evaluate expansion into CTV, podcasts, paid sponsorships, and new channels based on data-driven insights. This is a hands-on role where you'll be directly in accounts, writing copy, setting up landing page tests, analyzing performance, and hitting CAC targets. You'll report directly to the Head of Growth and collaborate closely with data, product, lifecycle, and creative teams.
Key responsibilities include:
- Own paid acquisition strategy and execution across all paid channels, starting with SEM and paid social, then expanding based on performance data
- Manage the paid media budget: allocation, pacing, and reallocation toward efficient spend
- Run end-to-end campaign management: strategy, build, launch, optimization, analysis, and reporting
- Optimize account performance through keyword work, ad copy testing, campaign structure improvements, and bid strategy
- Build a consistent testing cadence across ad copy, creative formats, audiences, targeting, and landing pages; document learnings
- Partner with product and design to improve landing page and funnel conversion rates with specific recommendations
- Manage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS) and connect paid spend to registrations, trial starts, and new customer revenue
- Analyze audience and placement data to identify new opportunities and cut inefficient segments
- Report weekly on paid performance and test results; translate results into clear next steps
- Partner with the data team to ensure attribution, tracking, and conversion measurement are trustworthy
- Evaluate and manage agencies, vendors, and tools
- Evolve the acquisition roadmap based on performance, seasonality, competitive shifts, and audience insights
Requirements:
- 6+ years in performance marketing or paid acquisition, with meaningful experience in a consumer/B2C environment
- Hands-on operator experience in Google Ads and paid social (Meta required; Reddit, LinkedIn, YouTube, or TikTok a plus)—you must have built and optimized accounts yourself, not just briefed agencies
- Track record of owning a paid budget of at least $1M annually and hitting efficiency targets, with specific numbers you can discuss
- Strong analytical skills: comfortable pulling your own numbers from BI or warehouse layer, and able to build your own reporting
- Working understanding of attribution, incrementality, and measurement limitations—you know when a number is directional vs. reliable
- Experience with subscription or freemium business models, and comfort optimizing to downstream revenue rather than lead volume
- Demonstrated CRO instincts and experience partnering on landing page and funnel testing
- Clear written communication—you can explain performance and tradeoffs to leadership without a translator
- Comfortable operating in a small, fast-moving team where you set your own priorities
