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Amenitiz is seeking a Senior Performance Marketing Manager to own the full paid acquisition strategy across four core European markets: France, Spain, Italy, and Portugal. This is a high-ownership, hands-on role where you will execute directly in marketing platforms daily, managing the complete paid media cycle from strategy and budget allocation through day-to-day optimization and reporting.
Your primary responsibility is generating qualified leads and pipeline for the sales team. You will work closely with sales to close the loop on lead quality, thinking beyond campaign metrics to business impact.
Key responsibilities include:
- Full ownership of paid acquisition across Google Search, Meta, and emerging channels (Reddit, LinkedIn, YouTube) — strategy, execution, optimization, and budget allocation
- Define and manage CPL, MQL, SQL, and demo conversion targets across markets and channels
- Build and iterate campaign architecture for B2B SaaS lead generation, including keyword strategy, audience segmentation, bid strategy, creative testing, and landing page alignment
- Own the marketing-sales feedback loop, working directly with sales to understand lead quality, adjust targeting, and improve pipeline conversion
- Manage multi-market execution across France, Spain, Italy, and Portugal, adapting messaging, budgets, and channel mix to local market dynamics
- Build and maintain performance dashboards in HubSpot, GA4, and similar tools to track the full funnel from first click to closed deal
- Run a structured experimentation roadmap with A/B tests on creatives, landing pages, audiences, and bid strategies, translating results into scalable insights
- Present performance analysis and strategic recommendations to senior leadership
The role offers stock options with back-loaded vesting, comprehensive health insurance, on-demand salary access, a structured career path, flexible benefits (meals, childcare, transportation, training), book purchases and team library access, and an international team of 35+ nationalities in a leading European tech hub.
Requirements:
- 5+ years of hands-on performance marketing experience with strong focus on B2B SaaS or B2B tech lead generation
- Deep expertise in Google Ads: search campaigns, non-brand strategy, bid strategy (tCPA, tROAS, smart bidding), quality score optimization, multi-market execution
- Solid Meta Ads experience for lead generation: CRM-based audiences, lead gen campaigns, CPL optimization
- Fluency in pipeline KPIs (CPL, MQL, SQL, demo conversion, CAC) and experience working directly with sales teams to improve lead quality
- HubSpot or equivalent CRM for attribution, pipeline tracking, and campaign optimization
- GA4 and GTM for reporting and data-driven decision making
- You must personally build and optimize campaigns in Google Ads and Meta Ads Manager — this is not a role for agency managers or strategists who delegate execution
- Proven ability to operate autonomously in a fast-moving environment
- Strong analytical mindset with bias toward experimentation and quick iteration
- Fluent in English; Spanish, French, Italian, or Portuguese is a strong plus
Nice to have: LinkedIn Ads, Reddit Ads, or SA360 experience; multi-market European campaign experience; SQL or Python for deeper data analysis; B2B SaaS or B2B tech industry background.
