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Salary: USD 172,000 - 199,000 / annual
Canva is seeking a Senior Performance Creative to join its Growth Creative team in San Francisco. This role sits at the intersection of creativity, performance, and scale, focused on creating high-performing content across paid social channels including Meta, TikTok, YouTube, and others.
Key responsibilities include:
- Developing distinctive creative concepts from campaign briefs, audience insights, and performance data
- Writing high-performing hooks, scripts, static copy, carousels, and longer-form video content designed to capture attention and drive conversions
- Planning and executing self-directed shoots for UGC-style, creator-led, and direct-to-camera content, including talent sourcing and direction
- Editing and iterating high volumes of short-form video with strong judgment around pacing, structure, captions, sound, and storytelling
- Analyzing creative performance across metrics such as hook rate, hold rate, CTR, and conversion, translating insights into hypotheses for future work
- Remixing and repurposing existing creative into new variations to test different angles, formats, and messages
- Collaborating with strategists, marketers, and media partners to align creative decisions with campaign goals
- Raising the creative bar through strong craft judgment, knowledge sharing, and turning successful experiments into repeatable playbooks
The team moves quickly, tests often, and uses performance data to continuously improve. You'll work in a collaborative environment that values strong craft, curiosity, and momentum.
Canva offers equity packages, health benefits, 401(k) with company contribution, inclusive parental leave, an annual Vibe & Thrive allowance for wellbeing and office setup, and flexible leave options. The company provides flexibility in how and where you work, with a modern San Francisco office designed for both deep work and collaboration.
Requirements:
- 5+ years of experience in performance creative, copywriting, video production, or content creation with strong focus on paid social
- Portfolio of YouTube, Meta, or TikTok ads demonstrating strong performance results
- Experience creating and remixing UGC-style content into converting ads
- Analytical mindset: comfortable with dashboards, confident with performance metrics, able to connect creative decisions to outcomes
- Deep understanding of platform dynamics, formats, and what drives user engagement
- Strong communication skills to present creative rationale to stakeholders
- Ability to work at speed and scale, managing multiple projects and tight turnarounds without compromising quality
