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Salary: USD 89,000 - 120,000 / annual
The Honest Company, a NASDAQ-listed personal care company (diapers, wipes, baby care, beauty, apparel, household care, wellness), is seeking a Senior Paid Media Strategist to lead retail media strategy and campaign management across Amazon, Walmart, Target, and Instacart. You will work closely with the Senior Paid Media Manager, external media agency, and cross-functional teams to drive growth, new customer acquisition, and strong retail performance.
Key Responsibilities:
- Shape retail media strategy and campaign planning across Amazon, Walmart, Target, and Instacart, with emphasis on Amazon and Walmart
- Partner with external media agency to develop, manage, and optimize campaigns across sponsored search, DSP, onsite/offsite programmatic display, and other retail media tactics
- Support retail media investment planning, pacing, and performance tracking
- Own performance measurement and optimization against KPIs including ROAS, NTB%, TACOS, CVR; pull and analyze data, develop insights, identify optimization opportunities, and communicate results monthly and as-needed
- Build and execute test-and-learn plans (creative, bidding, audience, channel mix)
- Partner with Brand, Creative, Sales, Category, and MarComm teams to align retail media plans with retailer priorities, promotions, product launches, and digital shelf considerations
- Drive incremental growth by identifying performance opportunities and continuously improving campaign strategy
- Partner with Analytics to evaluate incrementality and broader business impact of retail media investments
- Stay informed on platform updates, industry trends, and competitive activity
You are highly analytical, detail-oriented, comfortable managing budgets across multiple platforms, and thrive in a fast-paced environment where testing, learning, and iteration drive measurable growth.
Requirements:
- Bachelor's degree
- 4+ years of experience managing retail media or performance marketing for a CPG company or at an agency
- Proven track record of driving sales velocity, household penetration, and retail growth outcomes
- Deep expertise across retail media platforms, particularly Amazon Ads, and including Walmart Connect and Target Roundel
- Strong understanding of performance metrics tied to business goals
- Experience with Mixed Media Model platforms, incrementality testing, and clean room environments
- Experience partnering with other teams to create strong assets and content that drive clicks and sales on retail channels
- Experience partnering with external media agencies and cross-functional teams
- Deep knowledge of industry trends, platform trends, and competitive positioning in the CPG industry
