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Salary: USD 89,000 - 120,000 / annual
The Honest Company, a NASDAQ-listed personal care company founded in 2012, is seeking a Senior Paid Media Strategist to lead retail media strategy and campaign management across major retailers including Amazon, Walmart, Target, and Instacart. This role sits within the Paid Media Team and reports to the Senior Paid Media Manager.
You will be responsible for developing and executing retail media strategy across multiple platforms, with particular emphasis on Amazon and Walmart. Key responsibilities include:
• Developing media plans and campaign strategy across Amazon, Walmart, Target, and Instacart, focusing on sponsored search, DSP, onsite and offsite programmatic display, and other retail media tactics.
• Managing campaign performance and optimization against KPIs including ROAS, NTB%, TACOS, and CVR. You will pull and analyze performance data, develop insights, and communicate results monthly and as-needed.
• Building and executing test-and-learn plans across creative, bidding, audience, and channel mix to drive incremental growth.
• Partnering with external media agencies to develop, manage, and optimize campaigns.
• Supporting retail media investment planning, pacing, and performance tracking.
• Collaborating with Brand, Creative, Sales, Category, and MarComm teams to align retail media plans with retailer priorities, promotions, product launches, and digital shelf considerations.
• Partnering with Analytics to evaluate incrementality and broader business impact of retail media investments.
• Staying informed on platform updates, industry trends, and competitive activity.
The ideal candidate is highly analytical, detail-oriented, and comfortable managing budgets across multiple platforms. You thrive in fast-paced environments and enjoy testing, learning, and iterating to drive measurable growth.
REQUIREMENTS:
• Bachelor's degree
• 4+ years of experience managing retail media or performance marketing for a CPG company or at an agency
• Proven track record of driving sales velocity, household penetration, and retail growth outcomes
• Deep expertise across retail media platforms, particularly Amazon Ads, and also including Walmart Connect and Target Roundel
• Strong understanding of performance metrics tied to business goals
• Experience with Mixed Media Model platforms, incrementality testing, and clean room environments
• Experience partnering with other teams to create strong assets and content that drive clicks and sales on retail channels
• Experience partnering with external media agencies and cross-functional teams
• Deep knowledge of industry trends, platform trends, and competitive positioning in the CPG industry
