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Writer is an enterprise generative AI platform that helps leading companies like Mars, Marriott, Uber, and Vanguard build and deploy AI agents grounded in their company data. The company is valued at $1.9B and backed by top-tier investors including Premji Invest, Radical Ventures, and ICONIQ Growth.
You will lead Writer's paid media programs, using AI to personalize and scale campaigns across channels with a strategic focus on account-based marketing (ABM) and enterprise sales cycles. This is a senior individual contributor role reporting to the Director of Lifecycle Marketing.
Key responsibilities include:
- Building and managing paid marketing programs across social, search, and display channels
- Using AI tools to personalize campaigns and scale them efficiently
- Developing and executing account-based marketing strategies targeting enterprise accounts
- Partnering with sales to support long enterprise sales cycles
- Collaborating with the broader marketing team to align paid media with brand, content, and lifecycle initiatives
- Setting up and optimizing targeting, bidding, and budget allocation
- Analyzing campaign performance and reporting on ROI, pipeline, and revenue impact
- Managing agency and vendor relationships
You will work cross-functionally with marketing, sales, and product teams in a fast-moving environment. Writer has office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London.
REQUIREMENTS:
- 5+ years of paid marketing experience, including ABM and enterprise-focused campaigns
- Experience using AI to personalize or scale marketing programs
- Strong understanding of enterprise sales cycles and how paid media supports them
- Experience working cross-functionally with marketing, sales, and product teams
- Proficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others)
- Strong analytical skills to turn campaign data into budget and targeting decisions
- Clear communication across marketing, sales, and product with ability to keep stakeholders aligned on goals and results
About Writer
AI / Data / Infrastructure; SaaS / Enterprise Software — enterprise generative AI platform for business teams.
