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Salary: USD 145,000 - 185,000 / annual
Horizon3.ai is a fast-growing remote cybersecurity company focused on autonomous penetration testing and vulnerability assessment. The NodeZero platform helps organizations proactively identify and fix exploitable attack vectors across internal, external, cloud, and hybrid environments. The company serves organizations from small institutions to Global 100 enterprises, including ITOps/SecOps teams, consulting pentesters, MSSPs, and MSPs.
You will own marketing performance measurement and analytics at Horizon3, building the reporting, attribution, and planning models that demonstrate which programs create pipeline and drive revenue. This is a hands-on role where you will build reports and dashboards, run analyses, and present findings to leadership.
Key responsibilities include:
**Measurement & Attribution:** Own marketing's attribution approach to reporting on program performance across funnel, pipeline, and revenue impact. Align core funnel metric definitions with the Sr. Manager, Strategy, Programs & Analytics so Marketing, Sales, and Finance report consistent numbers. Build cost-per-opportunity (CPO), cost-per-lead (CPL), and ROI reporting by channel, program, and segment for budget decision-making.
**Reporting & Dashboards:** Build and maintain dashboards for weekly, monthly, and quarterly business reviews covering funnel, pipeline, campaign ROI, ABM account engagement, and field program performance. Produce executive and board-ready performance narratives. Create self-serve reporting so teams can answer routine questions independently. Become an expert-level user of RevSure and Tableau to provide clear, impactful visuals.
**Analysis & Insights:** Analyze funnel conversion, velocity, and cohort performance to identify where pipeline is won and lost. Build planning models connecting spend to expected pipeline and support target setting and forecasting. Design tests with campaign owners and interpret results honestly. Run deep-dive analyses on leadership questions.
**Data Quality & Foundations:** Partner with the Senior Marketing Operations Manager on data capture, campaign tracking conventions, and UTM standards. Audit marketing data regularly, flag anomalies, and drive fixes to source systems. Use AI tools to accelerate analysis and reporting.
**Cross-Functional Collaboration:** Serve as the analytics partner to demand generation, field marketing, campaigns, SDR leadership, RevOps, and Finance. Mentor Marketing Operations Analysts (no direct reports).
The role works across demand generation, field, digital, campaigns, ABM, SDR, RevOps, and Finance. Minimal travel may be required for internal offsites.
**Requirements:**
- 5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology
- Advanced Salesforce reporting skills: cross-object reports, dashboards, formula fields, and campaign influence
- Hands-on experience building and maintaining marketing attribution models and explaining their limitations
- Strong understanding of the B2B funnel, lead lifecycle, and pipeline mechanics
- Advanced spreadsheet modeling skills and experience with a BI tool (Tableau, Power BI, or equivalent)
- Financial fluency: comfortable with CPO, ROI, and budget-to-pipeline planning
- Ability to turn analysis into clear recommendations for executive audiences, in writing and verbally
- High standards for accuracy and attention to detail
**Preferred qualifications:**
- Experience with RevSure
- Working SQL or Python
- Experience with the wider GTM stack (Chili Piper, Zuddl, Nooks, Peerbound, Gainsight, Clay, Influ2, Reachdesk)
- Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market motions
