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ServiceNow is seeking a Senior Marketing Manager for its France region to drive pipeline growth and market expansion in the public sector. This is a hands-on strategic role combining pipeline acceleration, executive engagement, and vertical market development.
Key Responsibilities:
- Own the full pipeline lifecycle: identify high-potential deals, track progression through every stage, diagnose bottlenecks, and unlock stalled opportunities. Work directly with sales leadership using data-driven analysis to identify patterns, predict deal velocity drivers, and measure pipeline acceleration impact.
- Build executive engagement strategies to open doors with top-tier accounts. Identify non-IT buyers who influence decisions, develop positioning and narratives that resonate with them, and execute campaigns that shift perception and accelerate deal closure.
- Shape France's public sector strategy. Build vertical market strategy, create use-case narratives tailored to government buyers, and position solutions to compete and win in this segment.
- Design and execute pipeline-driving programs: account-based marketing campaigns, executive roundtables, industry events, and nurture sequences. All programs are measured against stage progression and coverage targets, not vanity metrics.
- Maintain sharp marketing reporting to provide real-time visibility into pipeline health across the organization.
Requirements:
- 12+ years of B2B software marketing experience in dynamic, evolving environments. Flexible and resilient, comfortable with hands-on execution while also influencing at leadership level.
- Demonstrated experience leveraging or critically thinking about AI integration into work processes, decision-making, or problem-solving (AI-powered tools, AI-driven insights, or exploring AI's industry impact).
- Data-driven, analytical, and results-oriented mindset.
- Strong storytelling capabilities with proven ability to collaborate across Sales and Field Marketing teams.
- Experience in program management (executive, vertical), lead generation, and B2B marketing.
- Proven track record in metrics-driven environments with understanding of marketing-to-sales funnel, business intelligence, and lead management processes.
- Passion for data and analysis with curiosity to diagnose root causes and solve problems.
