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Handshake is hiring a Senior Marketing Manager to build and grow the Fellows community—the experts who power Handshake AI's data work. This is a program-building and community-focused role with product marketing as a supporting lens.
In this role, you will:
• Own Fellow community management and social engagement, keeping Fellows supported, heard, and connected to Handshake
• Lead crisis communication and negative-sentiment response to protect Fellow trust when issues surface
• Design and run programs such as the STAR Fellows program, the Fellow referral program, and a Fellow advisory board to turn Fellows into long-term advocates
• Develop creative ideas to increase Fellow engagement and retention, and track what moves them
• Write content and email communications to give Fellows clear, consistent updates in a voice they trust
• Partner closely with the AI team to keep Fellow messaging accurate and grounded in what Fellows need
Handshake powers 25 million job seekers, 1 million+ employers, and 1,600 educational institutions. In 2025, the company launched Handshake AI, which has grown from $0 to ~$1B run rate in a single year by working with frontier AI labs to create evaluations and data for model training. The company pays ~$60M monthly to over 30K individuals.
You will work alongside engineers, scientists, and operators from Palantir, Meta, Scale AI, and former YC founders to shape how careers evolve in the AI economy at global scale.
REQUIREMENTS:
• Experience in consumer-facing or community-driven marketing
• Experience engaging and growing an online community
• Creative approach to designing programs that turn users into advocates
• Consumer-facing writing and marketing instincts, including content and email
• Sound judgment handling negative sentiment and crisis communications
• Strong communication and collaboration skills across teams
• Excitement for Handshake's mission and the AI economy
BONUS:
• Product marketing experience, including messaging and positioning
• B2C or marketplace experience (social media, ecommerce, community platforms like Reddit/Discord/Facebook Groups, or gig/creator/expert-network communities)
• Interest in AI and the people who train and evaluate it
