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Xero is seeking a Senior Marketing Manager for its EMEA region, based in Cape Town with hybrid flexibility. Reporting to the Head of Marketing EMEA, you will lead marketing strategy and execution for Accounting and Bookkeeping Partners and Small Business customers across South Africa, Ireland, and the UAE.
You will develop and optimize multi-channel regional marketing plans incorporating digital, content, email, events, and public relations. Key responsibilities include partnering with product marketing teams to launch new features and value propositions, managing segmentation and messaging timelines, and supporting accounting and bookkeeping partners with tailored marketing activities aligned to shared commercial goals. You will manage a dedicated marketing budget, embedding testing, measurement, and optimization into all campaign activities.
Working collaboratively across sales, operations, global marketing, public relations, creative teams, and external agencies, you will drive product awareness, support customer conversion, and deliver impactful experiences that help small businesses and their advisors succeed. The role requires strong cross-functional influence and alignment capabilities.
The team is highly collaborative and focused on driving growth and delivering exceptional customer journeys. You will connect regularly with colleagues during hybrid "boost days" at the local office while maintaining flexibility for remote work.
REQUIREMENTS:
- Deep understanding of small business or accounting and bookkeeping audiences
- Proven track record of delivering successful, full-funnel marketing campaigns and meeting commercial targets
- Data-driven approach to decision-making, campaign optimization, and results measurement
- Outstanding communication, organizational, and problem-solving abilities
- Familiarity with tools such as Salesforce, marketing automation platforms, and analytics software
- Ability to influence and align cross-functional teams effectively
