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PolyAI is hiring a Senior Manager for EMEA Marketing to own the regional marketing strategy and pipeline contribution across Europe, Middle East, and Africa. You will lead field events, campaigns, and webinars that build awareness and demand among enterprise buyers and developers, and set the regional marketing plan in collaboration with Sales, Partnerships, and the global Marketing team.
This role is ideal for a hands-on marketer experienced in helping platform or developer-led businesses transition from product-led growth (PLG) to sales-led (SLG) motions. You will adapt global programs to local markets, report regional results to senior leadership, and coach the people and agencies delivering the work.
Key Responsibilities:
- Own the EMEA marketing plan, budget, and pipeline targets; align priorities by country and segment with regional Sales leadership
- Lead the field events program across EMEA, including owned events, roadshows, executive dinners, and sponsored industry and developer conferences from strategy through execution
- Run the webinar and virtual events program with local-language and time-zone relevant content, speakers, and follow-up
- Build integrated campaigns with Demand Generation, Content, and Product Marketing teams with clear targets for registrations, meetings booked, and pipeline influenced
- Work with Developer Marketing and Product on platform events such as workshops, hackathons, and meetups; turn developer engagement into sales-ready accounts
- Define handoff processes from product-led signals to Sales and Partnerships, including lead routing, follow-up plays, and shared reporting
- Build relationships with regional partners, agencies, and event organizers; manage vendors and contracts
- Report on cost per outcome, conversion, and ROI to Marketing and Sales leadership; adjust plans using data
About PolyAI:
PolyAI is the Agentic Dialog Platform for building the conversational enterprise. Powered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations, PolyAI agents are built for complexity, open at every layer, and sovereign by design. The company serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit.
Requirements:
- 3-5 years in B2B marketing with significant experience in field marketing, events, and campaigns, including recent regional or EMEA leadership
- Experience marketing a platform, developer, or technical product; understanding of PLG to sales-led model transitions
- Proven track record owning a regional marketing plan and budget and meeting pipeline targets with quantifiable results
- Strong working knowledge of EMEA markets, including cultural, language, and regulatory differences (e.g., GDPR)
- Experience managing people, agencies, and vendors; ability to build collaborative and accountable team culture
- Close partnership experience with Sales leadership on lead quality, routing, and attribution using Salesforce and marketing automation platforms
- Clear, collaborative communication with technical audiences and senior executives
- Willingness to travel for in-person events
