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Yotpo is a leading AI-powered eCommerce platform trusted by over 30,000 global brands to build customer trust and loyalty through Reviews and Loyalty solutions. The company helps brands turn browsers into customers and customers into advocates through deep integrations across the eCommerce ecosystem.
You will lead marketing strategy and execution across the APAC region, reporting to the VP of Demand Generation. This is a hands-on senior role combining strategic planning with direct campaign delivery and cross-functional collaboration.
Key responsibilities include:
**Regional Strategy & Pipeline**: Develop and execute a regional marketing plan that builds Yotpo's presence and generates qualified pipeline across key APAC markets. Align regional priorities with global campaigns and resources. Work closely with Sales to understand commercial priorities, connect marketing activity to pipeline goals, and use funnel data to continuously improve campaigns.
**Demand Generation Campaigns**: Run integrated campaigns that combine digital, content, events, partner programmes, and Sales activity. Develop regional messaging and adapt global campaigns for local audiences.
**Events & Partnerships**: Lead Yotpo-hosted events including executive dinners, roundtables, customer gatherings, trade shows, and industry conferences. Own concept, audience strategy, promotion, delivery, and follow-up. Build co-marketing programmes with technology partners, agencies, platforms, and ecosystem leaders on joint campaigns, events, content, and webinars.
**Customer Advocacy**: Work with Customer Success and Sales to identify customer advocates and develop case studies, speaking opportunities, webinars, and content that demonstrate customer results.
**Campaign Management & Analytics**: Own end-to-end campaign planning, execution, follow-up, and analysis. Coordinate regional and global stakeholders, manage competing priorities, and deliver measurable results. Track registrations, attendance, engagement, MQLs, opportunities, pipeline, ACV, and ROI. Use performance data to improve programmes and guide investment decisions.
**Market Knowledge**: Understand Yotpo's products, customers, competitors, buyer personas, partners, and regional market dynamics to identify opportunities and sharpen positioning.
You will work closely with Sales, Partnerships, Product Marketing, Brand, Customer Success, and Marketing Operations teams across multiple time zones.
**Requirements:**
- 4+ years of B2B marketing experience, ideally within SaaS, technology, or ecommerce
- Experience building and executing regional, field, or demand-generation strategies
- Strong track record of delivering successful events, from intimate executive experiences to larger industry conferences
- Experience developing co-marketing programmes with strategic partners, agencies, platforms, or technology providers
- Solid understanding of B2B sales funnels, integrated campaigns, content marketing, and account-based marketing
- Hands-on HubSpot experience, including email creation, audience segmentation, automation, and campaign management
- Strong project management skills and experience managing competing priorities independently and across global teams
- Familiarity with Salesforce and the broader marketing technology ecosystem
- Confidence using performance data to evaluate programmes, communicate impact, and make investment decisions
- Willingness to travel across APAC for events and partner activities
- Current authorisation to work in Australia
