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Salary: USD 175,000 - 200,000 / annual
Sprig is building the AI-native successor to legacy survey tools like Qualtrics, Medallia, and SurveyMonkey. The company is scaling toward $100M ARR and is used by leading companies including Notion, Figma, Coinbase, and TripAdvisor.
You will own key marketing programs and lead an execution-focused team in a player-coach role. You'll run integrated programs across events, content, and campaigns while managing a Marketing Associate, Marketing Events Lead, and Research Partners (UX research experts). You report to the Chief Revenue Officer and partner closely with Sales, Customer Success, and Product.
Key responsibilities include:
**Programs and Pipeline:** Own an integrated marketing plan across events, content, and campaigns that generates qualified enterprise pipeline. Partner with Sales and BDRs to align programs to target accounts and ensure marketing-sourced pipeline converts. Track performance with clear attribution, reporting, and optimization of CAC and ROI. Lead messaging and positioning that establishes Sprig as the modern, AI-native alternative to legacy survey tools. Partner with Product on launches and build sales enablement materials (one-pagers, decks, competitive battlecards).
**Team Leadership:** Manage and develop the Marketing Associate (campaigns and content) and Marketing Events Lead (field events, conferences, Sprig-hosted experiences). Set priorities, coach, give regular feedback, and support career growth. Direct and coordinate Research Partners to plan thought leadership, speaking engagements, and dinners/roundtables that support pipeline goals. Set operating rhythms including editorial calendar, event calendar, and weekly priorities. Manage the marketing budget aligned to revenue targets.
**Events and Thought Leadership:** Oversee the event portfolio including executive dinners, regional events, conferences, and flagship experiences like the Sprig Experience Research Summit. Turn events and research partner content into repeatable pipeline programs. Build content and thought leadership (blogs, webinars, case studies, social) aimed at research and product leaders.
This is a hybrid role requiring 4 days per week in the San Francisco HQ (Wednesday is work-from-home). Travel up to 10% required.
**Requirements:**
- 5-7+ years of B2B SaaS marketing experience, ideally selling into enterprise
- 1-2+ years of experience managing, mentoring, or leading others, with a hands-on, player-coach approach
- Experience across field/event marketing, content, and demand generation with a track record of turning programs into pipeline
- Strong project management skills and ability to juggle multiple programs, deadlines, and stakeholders
- Comfortable working with data to measure what's working and adjust quickly
- Excellent communication and cross-functional collaboration skills, including with Sales
- Hands-on operator who thrives in fast-moving, high-growth startups
- AI-forward: curious about using AI tools to move faster and do better work
- Ability to travel up to 10%
- Bonus: experience marketing to Product, UX, Design, or Research buyers; community-driven or practitioner marketing; Series A-D experience
