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Salary: USD 145,000 - 185,000 / annual
Horizon3 is a fast-growing cybersecurity company with a mission to help organizations proactively find, fix, and verify exploitable attack vectors before criminals exploit them. The flagship product, NodeZero, delivers production-safe autonomous pentests and assessment operations that scale across internal, external, cloud, and hybrid cloud environments. The company serves organizations of all sizes, from educational institutions to government agencies and Global 100 enterprises, with users including ITOps/SecOps teams, consulting pentesters, MSSPs, and MSPs.
You will own integrated campaigns for Horizon3's Federal and Public Sector business, spanning civilian agencies, the DoD, the Defense Industrial Base, and SLED. You will build campaigns that fit how government buys—accounting for budget cycles, procurement vehicles, compliance mandates, and partner-led sales—while holding them to the same pipeline ROI standards as the commercial business. You will report to the Director, Marketing Campaigns & Operations and work closely with Federal sales leadership, the Sr. Federal Field Marketing Manager, channel field marketing, Carahsoft, and Federal channel partners.
Key responsibilities include owning the Federal campaign plan aligned to the Federal fiscal year and agency budget/procurement cycles; segmenting the market across civilian agencies, DoD, DIB suppliers, and SLED; building target agency and account lists with Federal sales leadership; mapping buying groups for priority agencies and programs; and writing campaign briefs with mandate-driven themes (CISA KEV rapid response, CMMC compliance, FedRAMP, continuous security validation). You will build and run multi-channel Federal campaigns across email, nurture, paid and contact-level advertising, webinars, content, and Federal media/associations. You will run agency-level and program-level campaign plays with coordinated SDR and partner seller outreach, designed within Federal gift and ethics rules. You will coordinate with the Sr. Federal Field Marketing Manager to ensure campaigns surround field programs before and after execution. You will partner with product marketing on Federal messaging and content, including compliance mapping, capability briefs, and public sector proof points.
You will work with channel field marketing, Carahsoft, and Federal resellers and systems integrators on partner-led demand generation, joint webinars, and co-branded campaigns, managing partner campaign funds as an investment with expected pipeline return. You will serve as the campaigns partner to Federal sales leadership with a shared view of target agencies, engagement signals, and next actions. You will define Federal campaign KPIs accounting for long sales cycles (agency engagement, meetings booked, pipeline sourced and influenced, CPO, stage progression) and work with marketing operations to ensure Federal campaign activity is attributed correctly in Salesforce. You will report results to demand generation and Federal sales leadership with clear recommendations on what to scale and what to cut. This role includes mentoring other marketers on the Federal buyer but has no direct reports.
Travel up to 25% is required for Federal sales alignment, partner planning, key industry events, and internal offsites, concentrated in the Washington D.C. metro area.
REQUIREMENTS:
- 6+ years of B2B campaign, demand generation, or ABM experience, with meaningful time marketing to the Federal or Public Sector market
- Demonstrated understanding of how the Federal government buys, including agency budget cycles, procurement constraints, compliance frameworks, and partner-led sales motions
- Experience running campaigns across at least two of the following segments: civilian agencies, DoD, Defense Industrial Base, or SLED
- Proven track record driving pipeline through Federal campaigns, with data to back it up
- Experience working with Federal channel partners, distributors, and systems integrators on co-marketing programs
- Familiarity with Federal compliance frameworks relevant to cybersecurity, including FedRAMP, CMMC, FISMA, and CISA KEV, and ability to turn them into campaign themes that resonate with agency and DIB audiences
- Strong command of Salesforce for campaign attribution and account-level pipeline tracking
- Experience with marketing automation (Pardot, Marketo, or HubSpot)
- Strong cross-functional collaboration skills across Federal sales, channel, SDR teams, field marketing, and product marketing
PREFERRED:
- Experience in cybersecurity, DevSecOps, or adjacent B2B security markets with a Federal focus
- Familiarity with Carahsoft and the broader Federal distribution ecosystem
- Background in or direct exposure to the Defense Industrial Base
- Hands-on experience with ABM and intent tools such as ZoomInfo, Influ2, Reachdesk, or Sendoso in support of Federal account coverage
- Based in the Washington D.C. metro area
