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Salary: USD 163,944 - 215,176.5 / annual
Oscar Health is building a centralized Insights and Analytics function within its Technology organization, bringing together User Research, Data Science, Analytics, and Market Research. As a Senior Market Researcher on this team, you will independently lead research projects that deepen understanding of consumers, market dynamics, and the competitive landscape in health insurance.
You will independently lead market research projects from scoping and study design through questionnaire or discussion guide development, fieldwork, analysis, synthesis, and presentation. You will partner with stakeholders across Marketing, Strategy, Insurance Product, Product, User Research, Data Science, and Analytics to clarify business questions, identify decisions research should inform, and agree on scope, methods, timelines, and deliverables.
Key responsibilities include conducting research with consumers, prospective and current members, and brokers to understand market needs, audience segments, purchase drivers, barriers to enrollment, and reasons for retention or switching. You will design and execute quantitative and qualitative studies, including surveys, interviews, concept and message testing, and brand and consideration research. You will support audience segmentation and market opportunity assessments by combining primary research with secondary sources and internal data.
You will track competitor offerings, positioning, and consumer trends, translating relevant developments into implications for Oscar. You will partner with User Research, Data Science, and Analytics to connect market attitudes and stated preferences with observed behaviors and business performance. You will deliver clear recommendations that inform audience prioritization, value propositions, marketing strategy, and insurance product development, communicating methodological limitations and uncertainty.
Additional responsibilities include managing research vendors and panel providers for assigned projects, including briefs, sampling requirements, data quality, timelines, and budgets. You will contribute to shared research tools, repositories, and repeatable approaches, and share methods and provide feedback to colleagues. You will use AI-enabled tools thoughtfully to support research efficiency and knowledge reuse while maintaining human oversight, analytical rigor, privacy, and compliance. You will apply ethical and inclusive research practices, including appropriate consent, accessible participation, and consideration of underrepresented and hard-to-reach audiences.
You will report to the Vice President, Insights & Analytics. This position is based in the New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible.
REQUIREMENTS:
- 5+ years of hands-on experience in market research, consumer insights, or a closely related applied research field
- Experience independently delivering research projects involving multiple stakeholders, from business question through actionable recommendations
- Strong quantitative research skills, including questionnaire design, sampling, data quality assessment, and analysis and interpretation of survey results
- Experience applying qualitative methods to understand consumer motivations and explain quantitative findings
- Experience conducting research that informs marketing, positioning, audience strategy, or product decisions
- Ability to combine primary research, secondary sources, and internal data into a coherent, evidence-based point of view
- Experience using survey platforms and analytical tools to work directly with research data
- Strong written and verbal communication skills, including presenting findings and recommendations to non-research audiences
- Ability to manage competing project priorities and work within ethical, privacy, compliance, and operational constraints
BONUS QUALIFICATIONS:
- Experience in healthcare, health insurance, benefits, financial services, or another regulated industry
- Experience researching insurance purchasing journeys or working with consumers, members, and brokers in a B2B2C environment
- Experience with segmentation, brand tracking, market sizing, or choice-based research methods such as conjoint or MaxDiff
- Experience managing external research agencies, panel providers, or syndicated research resources
- Education or training in market research, marketing, psychology, sociology, economics, statistics, or a related field
