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Salary: CAD 129,000 - 161,000 / annual
AppDirect is a subscription commerce platform enabling digital entrepreneurs worldwide to sell any product through any channel on any device as a service. The company powers millions of subscriptions globally and operates with a values-driven culture.
As Senior Manager of Web & AI Experience, you will lead the strategy, roadmap, and execution of AppDirect's corporate website and cornerstone sales and marketing applications. You'll manage a small, agile web development team responsible for end-customer and partner experiences, transforming the team to adopt an AI-first mentality.
Key responsibilities include:
- Owning the strategy and execution of AppDirect's corporate website and sales/marketing applications, ensuring alignment with business goals and measurable outcomes
- Leading AI integration across team workflows—identifying, testing, and implementing tools for development acceleration, content generation, prototyping, and UX personalization
- Driving LLM-aware content strategy (AEO/GEO) and SEO to ensure discoverability by both human audiences and AI systems
- Managing and mentoring web developers working with latest AI and web technologies, setting performance standards and supporting professional development
- Partnering with design and UI teams to evolve the component library and design system for consistency, accessibility, and responsiveness
- Improving site performance through technical optimization, structured data, experimentation, and conversion testing
- Leveraging AppDirect's proprietary AI platform (devs.ai) and leading vibe-coding environments to unlock creative and technical potential
This is a highly cross-functional role requiring close collaboration with marketing, technical teams, product, and leadership to deliver measurable strategic outcomes. You'll blend strategic thinking with hands-on execution, balancing roadmap development with technical problem-solving.
Requirements:
- 5+ years of experience leading web strategy, design, or digital product management, ideally in a B2B SaaS environment
- Hands-on experience with common web technologies including React, Next.js, web infrastructure, vibe-coding tools, and database/CMS systems
- Demonstrated experience integrating AI tools into development or content workflows, including LLM-driven coding tools (e.g., Cursor, Lovable, devs.ai)
- Proven experience with technical SEO, performance optimization, structured data, and LLM-aware content strategies
- Experience managing technical teams and driving cross-functional initiatives with product, design, and marketing stakeholders
- Strong communication skills to translate complex technical decisions into clear direction for non-technical partners and senior leadership
- Comfort with ambiguity and iterative working practices, as the AI landscape shifts rapidly and requires continuous tool and approach evaluation
