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PDI Technologies is seeking a Senior Manager of Revenue Generation Marketing to lead the company's demand generation and revenue marketing programs. You will own the full revenue generation engine—including paid media (search, social, display, retargeting), account-based marketing (ABM), lead management, and funnel optimization—reporting directly on pipeline and revenue outcomes.
In this role, you will develop and execute integrated revenue generation strategies that drive qualified pipeline and revenue growth. Key responsibilities include: owning paid media strategy and budget allocation; building a new ABM program from the ground up with account selection, tiering, and sales alignment; establishing audience segmentation and nurture strategies; collaborating with Business Intelligence on measurement and KPI tracking (engagement, lead generation, conversion, pipeline contribution, marketing-influenced revenue); driving continuous optimization across campaigns and channels; piloting AI-driven workflows for targeting, personalization, and reporting; evaluating and improving the marketing technology stack; managing revenue generation budgets; and leading, coaching, and developing a team of marketing professionals.
You will work cross-functionally with sales, business intelligence, and other stakeholders to align revenue generation priorities with commercial goals, establish repeatable processes and playbooks, and scale marketing's contribution to pipeline and revenue.
PDI Technologies empowers convenience retail and petroleum brands with technology solutions including GasBuddy, a mobile application providing shopper insights and real-time market intelligence. The company values diversity, integrity, collaboration, and growth.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience
- 8+ years of progressive B2B marketing experience, with significant experience in demand generation, revenue marketing, or growth marketing
- 2+ years of experience leading and developing marketing professionals
- Demonstrated experience transforming or significantly evolving a revenue or demand generation function, including improving processes, programs, measurement, and business impact
- Proven success developing and executing integrated demand generation strategies that generate qualified pipeline and contribute to revenue growth
- Strong understanding of B2B buyer journey, funnel management, lead lifecycle, segmentation, nurturing, and conversion strategies
- Experience standing up a new ABM program from scratch or refining a mature program (strategy, account selection, execution, measurement)
- Experience developing and optimizing multi-channel campaigns (digital, email, events, content, paid media)
- Strong analytical and financial acumen with experience connecting marketing performance to pipeline, revenue, and ROI
- Experience defining and reporting on demand generation KPIs, funnel performance, pipeline contribution, and marketing effectiveness
- Experience with marketing automation, CRM, work management, and analytics platforms (Marketo, Salesforce, Wrike, or similar)
- Demonstrated experience building and scaling AI-driven marketing processes and workflows to improve targeting, personalization, campaign execution, and team productivity
- Demonstrated ability to lead through change, challenge existing approaches, and build scalable processes
- Strong leadership, communication, collaboration, and stakeholder management skills
- Experience within B2B SaaS, technology, or complex enterprise selling environment preferred
