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Checkout.com is a global fintech platform powering over 10 billion transactions yearly for more than one billion shoppers. The company operates across 20 offices on six continents and is seeking a Senior Regional Marketing Leader to drive growth across the MENA region.
In this role, you will oversee all marketing initiatives for the MENA region, with a primary focus on Account-Based Marketing (ABM) strategy. You will design, execute, and scale sophisticated 1:1, 1:few, and 1:many ABM programs targeting enterprise accounts. Beyond ABM, you will manage Field Marketing, Events, PR, and demand generation initiatives across key regional markets.
You will manage a team of two marketers and own the MENA marketing budget, working in close coordination with the MENA General Manager and Commercial Heads. This is a dual-reporting role to both the MENA GM and Global CMO, requiring you to align regional execution with global go-to-market strategy while championing local market dynamics and preferences.
Key responsibilities include:
- Developing integrated go-to-market strategies aligned with business goals for new customer acquisition and account expansion
- Leading the ABM engine with sophisticated multi-touch programs leveraging intent data, predictive scoring, and account intelligence
- Creating cohesive regional marketing plans in collaboration with Commercial and Partnerships teams
- Managing and developing a high-performance marketing team
- Allocating marketing budget strategically to maximize ROI
- Overseeing PR strategy and agency partnerships, driving narrative control and media coverage across English and Arabic channels
- Measuring performance and optimizing strategy based on data-driven insights
- Acting as a trusted partner to executive stakeholders and driving cross-functional alignment
The role operates on a hybrid model with three days per week in the Dubai office.
REQUIREMENTS:
- Over a decade of strategic B2B marketing leadership with deep expertise in Account-Based Marketing (ABM) for complex enterprise accounts
- Proven experience in B2B SaaS, enterprise software, or payments/fintech environments
- Exceptional native-level proficiency in both English and Arabic (written and spoken)
- Deep knowledge of the MENA media ecosystem and proven experience selecting, managing, and holding PR agencies accountable to strict KPIs
- Track record of exceptional leadership and team management, with ability to inspire and mentor marketing professionals
- Strong cross-functional collaboration skills, ideally demonstrated at scale in matrixed/global environments
- Strategic thinking with proven ability to develop innovative marketing strategies and champion experimentation
- Strong analytical skills and high proficiency in leveraging martech tools for performance and ROI tracking
- Data-driven decision-making mindset with ability to turn insights into tangible actions
- Innovation mindset and genuine enthusiasm for collaborative teamwork
