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Salary: USD 140,000 - 160,000 / annual
Grüns, a DTC nutrition brand, is seeking a Senior Manager of Offline Media to own and scale the company's TV (linear + CTV), podcast, and direct mail channels end-to-end. You will report to the VP of Growth and work with a direct line to the CMO, operating independently to build out what the company identifies as its biggest growth opportunity.
Key responsibilities include: relaunching and scaling TV with Tatari by rebuilding the plan, managing creative rotation, and ramping spend based on evidence; rebuilding the podcast program by selecting the buying model, choosing shows, setting DAI vs. host-read strategy, and implementing promo-code attribution; scaling direct mail profitably with partners while pushing on both strategy and measurement; owning offline measurement end-to-end including geo tests, holdouts, post-purchase surveys, and promo-code triangulation; setting and defending offline budgets with conviction; holding agency and partner teams accountable to clear KPIs; collaborating with the creative team to improve TV, direct mail, and podcast assets; and building the quarterly test roadmap and 2027 offline plan, including upfront decisions and new reach bets (OOH, sponsorships, portfolio buys).
The role emphasizes a measurement-first mindset, preferring causal over correlational analysis and skepticism of platform-reported numbers. You will be an owner who makes scale/cut decisions with conviction and defends them with data. You'll treat partners as extensions of the team while maintaining accountability and never outsourcing strategic thinking. The role requires comfort with long feedback loops and the ability to distinguish between brand bets and failed tests. Strong communication skills are essential for presenting to leadership and improving creative output. You should be a full-funnel thinker who connects reach media to lower-funnel efficiency and brings non-traditional ideas.
Grüns operates a fully remote, high-trust work environment with quarterly in-person off-sites. The company is focused on bringing comprehensive nutrition through gummies made from 60 nutrient-dense, whole-food ingredients. Core values include being the best, owning outcomes, and driving impact urgently.
REQUIREMENTS:
- 8+ years in performance or growth marketing, including 4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or consumer subscription brand
- Personally scaled an offline channel from test to meaningful budget
- Experience managing partners like Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob (agency-side leaders who owned results are also welcome)
- Ability to design and read incrementality tests (geo holdouts, matched-market, platform lift) and calibrate MMM with experiments
- Knowledge of TV buying and reporting (Tatari, iSpot), linear vs. CTV economics, and podcast buying (host-read vs. DAI, Magellan, Podscribe)
- Understanding of direct mail audience modeling, holdout design, and response curves
- Experience tying brand tracking (Tracksuit or similar) to acquisition
- Strong proficiency in Sheets/Excel and comfort with Northbeam and post-purchase survey tools (KnoCommerce); SQL/BigQuery is a plus
