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Salary: USD 110,000 - 138,000 / annual
Natel Energy is seeking a Senior Manager of Public Affairs to lead the company's regulatory strategy and commercial expansion across Europe and Canada. Reporting to the VP of External Affairs, you will operate at the intersection of public policy, government relations, and account-based marketing for a climate-tech company specializing in FishSafe™ hydropower turbines designed for high fish survival and grid decarbonization.
Key Responsibilities:
- Conduct global policy analysis and regulatory research for Europe, Canada, and other non-US geographies. Identify market entry barriers, government incentives, and compliance standards to inform strategic expansion.
- Represent Natel directly with regulators, ministries, agencies, and elected officials in Europe and Canada. Build relationships with policymakers and lead participation in consultations, rulemakings, standards processes, and industry coalitions.
- Manage country-specific policy consultants and lobbyists in France, Switzerland, Sweden, Germany, and Canada. Set scope, priorities, and deliverables; coordinate work into coherent regulatory strategy.
- Advise on strategic direction for market expansion by applying regulatory and legislative analysis to support long-term and short-term growth decisions.
- Translate policy incentives (e.g., EU green subsidies) into high-impact sales-enablement content including ROI visualizations, one-pagers, digital ads, and slide decks.
- Set Account-Based Marketing strategy for Europe and Canada in partnership with the commercial and marketing teams. Design bespoke campaigns targeting strategic accounts with material addressing specific regulatory tradeoffs and economic constraints.
- Own conference strategy, abstract submissions, and Natel's presence at key industry events in Europe and Canada.
The role is based in Alameda with a hybrid structure (approximately half the team works in-office regularly; the rest are fully remote). Requires 10–20% travel to Europe and Canada for regulatory engagements, events, and stakeholder meetings. Workday must overlap by at least 6 hours with Alameda, CA time.
Required Qualifications:
- 7–10+ years of experience in public affairs, government relations, B2B marketing, or strategic communications
- Demonstrated ability to research, interpret, and compare regulatory frameworks
- Direct experience engaging regulators, agency staff, ministries, or elected officials on behalf of an organization—not only analyzing policy but influencing it
- Proven experience directing external consultants, lobbyists, or retained advisors: setting scope, holding them to deliverables, and synthesizing their work into unified strategy
- Understanding of how to create and implement change within complex public and private organizations, including stakeholder mapping and strategic planning
- Demonstrated experience designing and leading Account-Based Marketing strategies or supporting complex sales cycles
- Exceptional writing skills with ability to adopt different voices for different audiences (regulators, utilities, legislators) and translate dense policy information into compelling value propositions
- Working proficiency in content design (Figma, Canva, Google Slides, Adobe, or equivalent). Must be able to build polished one-pagers, slide decks, and ROI visualizations independently
- "Doer" mentality comfortable in lean environments where you conduct research, take meetings, build decks, and launch campaigns
- Ability to work independently and communicate clearly across distributed teams
Plus Factors (not required):
- Master's degree in Public Affairs or Public Policy
- Experience in energy, climate tech, or infrastructure
- Familiarity with US, European, and/or Canadian environmental or energy policies
- Working proficiency in French, German, or Swedish
- Familiarity with CRM and ABM tools like HubSpot
