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Proof is the world's first identity-assured transaction management platform, digitizing trust for critical transactions. The company has completed many industry firsts including the first online real estate closing, mortgage closing, auto sale, and will execution. Proof is now scaling from online notarization into portable digital identity for banks, lenders, insurers, and wealth managers.
As Senior Manager of Marketing Operations, you will own the marketing technology stack and lead lifecycle, attribution, and reporting initiatives that drive accountability and demonstrate marketing's impact on pipeline and revenue. You'll work closely with Revenue Marketing, Sales, RevOps, and Finance to ensure data quality, program execution, and executive confidence in marketing performance.
Key responsibilities include:
• Marketing Technology: Own, optimize, and govern the marketing tech stack including HubSpot, Salesforce, Clay (intent and enrichment), SixSense (ABM), webinar, and event tools. Maintain clear visibility into cost and adoption across all platforms and integrations.
• Lead Lifecycle: Design and maintain lifecycle stages, lead scoring, routing, and SLAs in partnership with Sales and RevOps to ensure smooth handoffs and accountability.
• Reporting and Dashboards: Build trusted executive-level reporting on pipeline, conversion, velocity, and channel performance for the CMO, executive team, and board.
• Attribution and ROI: Develop and maintain multi-touch attribution models and marketing ROI reporting that inform budget allocation decisions. Partner with RevOps on forecasting.
• Data Quality and Compliance: Ensure data quality, enrichment, deduplication, and compliance with privacy and consent requirements.
• Campaign Operations: Set standards for UTMs, campaign hierarchy, program setup, and QA. Partner with Finance on marketing budget tracking and planning.
• Innovation: Evaluate and implement new tools and AI-enabled workflows to improve team efficiency.
Occasional travel is expected for Proof Summit, team onsites, industry events, and customer/partner meetings.
REQUIREMENTS:
• 7+ years in marketing operations, including 3+ years in B2B SaaS with enterprise sales cycles
• Deep hands-on expertise with a marketing automation platform (HubSpot or Marketo) and Salesforce
• Experience building attribution models and executive-level marketing dashboards
• Strong analytical skills and systems mindset with clear documentation and cross-functional collaboration ability
PREFERRED QUALIFICATIONS:
• SQL and BI tool experience (Looker, Tableau, or similar)
• Experience supporting ABM programs and intent data platforms (6sense, Demandbase)
• Experience in a regulated industry with strict data-privacy requirements
