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Salary: USD 160,000 - 195,000 / annual
Freshworks is seeking a Senior Manager of Events to join the Event Experience team within Brand Marketing, reporting to the Director of Event Experiences. This role will be based in San Mateo, Bellevue, or Boston and will play a key part in delivering elevated, cohesive, and operationally excellent event experiences across Freshworks' global portfolio.
The Event Experience team serves as a centralized hub of excellence for global events, setting strategy, standards, governance, and ways of working that enable scalable, unified, and results-driven programs. In this role, you will help bring that strategy to life by contributing event-level perspective, developing plans and experiences, and partnering closely with the Director and cross-functional teams to turn broader objectives into exceptional events.
In the first 6–12 months, you will take ownership of a portfolio of high-priority events and serve as a strategic and operational partner from planning through execution. You will lead event workbacks, experience development, production, vendor and agency relationships, and cross-functional alignment, while contributing to the continued evolution of the team's playbooks and ways of working. Success means delivering events that are flawlessly executed, purposeful, differentiated, and connected to Freshworks' broader brand and business objectives.
Key responsibilities include: supporting a portfolio of high-priority events from planning through execution with purposeful, on-brand attendee experiences; driving day-to-day event planning and execution across agenda, experience, logistics, production, and delivery; bringing event narratives to life through Run-of-Show, stage management, AV, technical production, and onsite execution; managing production agencies and vendors for high-quality delivery and cost efficiency; owning event budgets from initial estimates through final reconciliation; partnering with Creative Services on event look and feel; contributing to the evolution of event playbooks and production standards; and conducting post-event evaluations to capture learnings and recommend improvements.
Freshworks is a B2B SaaS company that builds uncomplicated service software delivering exceptional customer and employee experiences. Over 72,000 companies trust Freshworks' customer experience (CX) and employee experience (EX) software.
REQUIREMENTS:
- 8+ years of experience managing complex corporate events, conferences, executive experiences, or experiential programs, preferably in B2B technology
- Bachelor's degree in Event Management, Marketing, Communications, Hospitality, Business, or related field; equivalent experience considered
- Proven ability to own events end-to-end, from strategy and experience development through production, onsite execution, and post-event evaluation
- Experience managing complex events across multiple workstreams, stakeholders, vendors, budgets, and tight timelines
- Strong event production, vendor, and financial management skills, including contracts, procurement, AV, Run-of-Show, stage management, and onsite operations
- Strong project management and communication skills, with ability to translate business and brand objectives into differentiated attendee experiences and partner confidently with senior leaders and cross-functional teams
PREFERRED:
- Experience in B2B SaaS, enterprise technology, or IT Service Management (ITSM)
- Experience managing India-based vendors and cross-functional teams across geographies
- Proficiency with event technology platforms such as Cvent or similar event management and registration platforms
- Experience with experiential marketing or innovative event formats
