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Salary: USD 140,000 - 170,000 / annual
Layer Health, founded in 2023 by ML researchers from MIT and Harvard Medical School, is building an AI layer to synthesize medical records and reduce friction in healthcare. The company's LLM-powered platform solves chart review at scale for health systems, with applications across surgery, cardiology, and oncology.
You will be the first dedicated Senior Manager of Demand Generation, owning the full demand function at a Series A company preparing for scale. This is a hands-on, builder role where you will set strategy and execute—designing workflows, writing sequences, and reading dashboards alongside strategic planning.
Key responsibilities:
**Integrated Campaign Planning & Execution**
- Own the demand generation plan and calendar across the product portfolio
- Design and run persona-based campaigns for health system buying committees, including audience builds, messaging variants, and email sequences
- Own paid media strategy and execution (LinkedIn, Google, etc.), evaluating channel performance and making scaling decisions
- Build nurture infrastructure and email programs moving accounts from awareness to sales-ready
- Partner with content marketing to program existing content and ideate new content supporting campaign strategy
**Account-Based Marketing**
- Own the ABM program end-to-end: ICP and tiering framework, target account list hygiene, account-level engagement tracking, and campaign execution at scale
- Maintain account tagging (ICP fit, tier, target status) across HubSpot and Salesforce; keep the target account list current
- Lead ABM platform evaluation and selection as needed
**Marketing Operations & Measurement**
- Own marketing operations outright, transitioning from consultant-built foundation to in-house ownership
- Administer HubSpot as the marketing system of record: workflows, forms, progressive profiling, lists, lifecycle automation, compliance workflows
- Partner with Sales to maintain bidirectional sync, lead-to-account matching, routing, and Salesforce Campaign setup
- Maintain UTM and campaign taxonomy standards across all channels
- Own campaign and pipeline reporting: marketing-sourced and marketing-influenced pipeline, account-level dashboards, channel performance; evolve attribution from last-touch to multi-touch
**Sales Alignment**
- Own the marketing-to-sales handoff: MQL definition, lead scoring, prioritization, SLAs, and reporting on marketing's pipeline contribution
- Run regular cadence with Sales and Customer Success to review account engagement, agree on plays for priority accounts, and close the loop on conversions
**Events & Conferences**
- Build pre-event, at-event, and post-event campaign motions for the conference calendar (ACC Quality Summit, ACS Quality and Safety Conference, IHI Forum, HLTH), including target-account mapping and follow-up sequencing
**Vendors & Tooling**
- Manage demand gen and marketing ops contractors and vendors; own the roadmap for enrichment, intent, and AI-assisted tooling
**Requirements**
- 6–10 years in B2B demand generation, with at least 3 years running integrated, account-based programs
- Healthcare or health IT experience selling into hospitals and health systems strongly preferred; experience with long, committee-driven enterprise sales cycles required
- Deep hands-on fluency in HubSpot (marketing automation, workflows, reporting) and strong working knowledge of Salesforce campaigns, lead routing, and attribution
- Proven experience building or substantially rebuilding a marketing-to-sales handoff; comfortable being the marketing ops administrator
- Proven paid media ownership on LinkedIn, Google, or similar platforms, including audience strategy, creative testing, and budget management against pipeline targets
- Comfortable with messaging discipline: can take defined positioning and lexicon, write persona-specific copy, and know when claims need sources
- Builder's instinct and startup pace; comfortable configuring workflows and presenting pipeline reviews; does not wait for a team to exist before getting things done
- Analytical and honest with data; separates proven from projected and communicates the distinction
- Strong partnership skills with Sales; sees pipeline as a shared number
